September 2015 - page A41

Page A41 SEPTEMBER 2015 FUNERAL HOME & CEMETERY NEWS S ec t i on A
The Blue Ocean
Strategy in Action
A day-long workshop on how you can
make your competition irrelevant, create
new markets for yourself
Most businesses operate in a Red
Ocean—an ecosystem where you
succeed by drawing blood from
your competition. The market is
often overcrowded with shrinking
profit margins and limited growth
opportunities. In a Blue Ocean,
you create new markets instead of
competing in existing ones. In the
process, you stand apart, energize
your company, take advantage of
the higher profit impact that comes
with creating new market spaces,
yet keep costs low.
The day-long workshop will be broken down into five,
one-hour interactive lectures followed by group work
and discussion after each lecture. Be guided through
the process of creating your own blue ocean.
ICCFA FALL MANAGEMENT CONFERENCE
Creating Blue Oceans in the Desert:
An ICCFA Leadership Summit
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BY INVITATION ONLY
JASON HUNTER
Senior Global Consultant and
Practice Director
Blue Ocean Strategy Network
KEVIN KRUSE
Entrepreneur, author, angel
investor at Delaware Crossing,
co-owner of Team Capital Bank
Wholehearted
Leadership for
Employee Engagement
Be an authentic, “Wholehearted Leader”
who generates employee engagement
“Wholehearted Leadership”
drives higher levels of service,
productivity, quality, and ultimately,
sales and profits. Besides being
entertained, this keynote session
will provide you with actionable
advice to transform average groups
into high-performing teams:
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transparency
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engagement
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“people leaders”
Kevin Kruse offers a detailed antidote to the
worldwide leadership crisis, based his own
experience and global research.
VISIT WWW.ICCFA.COM/FALL FOR COMPLETE DETAILS.
LOEWS VENTANA
CANYON RESORT
This four-star, four-diamond resort is nestled in a
valley of the Catalina Mountain Range and offers
spectacular views of natural beauty. It is about 30
minutes from Tucson International Airport (TUS).
The ICCFA room rate is $169 per night and
includes free wireless Internet in hotel rooms and
public spaces. Make your reservation by calling
1.800.234.5117 by August 31 and ask to be included in
the ICCFA Fall Management Conference room block.
E N J OY P E R E NN I A L FAVOR I T E E V E N T S
FALL MANAGEMENT
GOLF TOURNAMENT
FALL MANAGEMENT
TENNIS TOURNAMENT
NIGHTLY NETWORKING
RECEPTIONS
Creating a Culture of Candor and Change
Learn what a leader embarking in a “blue ocean” or
large-scale change activity needs to know
Contrary to conventional leadership wisdom, leaders are less the architects
of change and more the facilitators of change from within. Leaders must
develop a vision that inspires and motivates, and then they need to create
a culture where change is facilitated through open information sharing,
encouraging experimentation, and rewarding initiative.
Focus on leadership, connect to the industry, create empowerment and cultivate a culture of transparency.
STEPHEN W. GILLILAND
Professor and Assistant Dean
at Eller College of Management,
University of Arizona