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FEBRUARY 2017
FUNERAL HOME & CEMETERY NEWS
S ec t i on A
SHROUDS
GREEN BURIAL
CREMATION • PETS
www.kinkaraco.com(415) 874-9698
The Original & most trusted
Cremation Innovations Summit to be Held in
Baltimore
NEWS
Educational
CONTINUED
Justin Baxley
WALL,NJ—
Today, more people are getting cremated
than buried, and “traditional” doesn’t mean anything
when it comes to funeral service.
With that come challenges, but also opportunities.
At the 2017 Cremation Innovations Summit, being
held May 5th at the Hilton Baltimore, attendees will
discover how to recognize and respond to both by: an-
ticipating the needs and wants of families that choose
cremation; creating memorable experiences with or
without a body present; communicating the value of
cremation-oriented products and services; improving
search engine optimization to outrank competitors;
and by embracing cremation as a profit generator.
“With cremation continuing its upward march, we
wanted to bring together some of the profession’s top
cremation innovators and consultants to share new
ideas that will give attendees some actionable steps to
deliver more meaningful experiences with cremation
families – and do business with more of them,” said
Thomas Parmalee,
conference coordinator.
Justin Baxley,
senior vice president of business de-
velopment at
Foundation Partners Group,
will de-
liver a presentation titled “Sharing Life by Design: A
Guide to Relevant Cremation Services.”
Welton Hong,
founder
of
Ring Ring Marketing,
will focus on “Outranking
the Competition Online.”
Nectar Ramirez,
direc-
tor of customer training at
Batesville,
will delve into
“How to Help Cremation
Information Seekers.”
Steve Jones,
director of
strategic business solu-
tions at
Matthews Auro-
ra Funeral Solutions,
will
focus on “Best Practices
in Positioning Cremation
Products and Services.”
Brent Taylor,
found-
er of
Brentwood Funer-
al Services,
a collection
of premier funeral homes
with several locations in
Tennessee and Missis-
sippi, will share how he’s
boosted market share
and profits by “Embrac-
ing Cremation as a Profit
Center.”
The Academy of Pro-
fessional Funeral Service
Practice has approved the
conference for 5.25 hours
of continuing education,
which Maryland, Wash-
ington, District of Co-
lumbia, Delaware, Rhode
Island, Connecticut and
numerous other states au-
tomatically accept.
Kates-
Boylston Publications,
which is hosting the con-
ference, is also seeking
CEU approvals from oth-
er states that do not auto-
matically recognize Acade-
my approval.
The summit is being
sponsored by
Implant
Recycling, Thacker Caskets
and
Ring Ring Mar-
keting;
other leading death-care suppliers are expect-
ed to sign on as sponsors to show their support of cre-
mation education.
Visit
www.katesboylston.com/summitto learn
more and register, or email Thomas Parmalee at tpar-
malee@katesboylston.comfor more details.
PO Box 5159
Youngstown, OH 44514
Fax 1-800-321-9040
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