January 2019

Page A28 JANUARY 2019 FUNERAL HOME & CEMETERY NEWS S ec t i on A 3” HEARSE NAMEPLATES 1-8 spaces $80.50 per nameplate 9-13 spaces $92.50 per nameplate 14-15 spaces $109.00 per nameplate 16-18 spaces $119.00 per nameplate Many Letter Styles and Sizes Available DEDUCT $10.00 each for Satin Aluminum Finish 2018 CONVENTION HIGHLIGHTS Salt Lake Success for NFDA Convention NFDA Highlights Consumer Outreach Initiatives During the Monday General Session, NFDA CEO Christine Pepper highlighted the significant strides NFDA has made during the past year to educate con- sumers about the value of funerals and the important role that funeral directors play in helping families heal after the death of a loved one. “The association committed to finding more and bet- ter ways to tell your story,” Pepper said. “Our most sig- nificant initiatives focused on helping consumers under- stand the value of funerals and funeral directors. From a new consumer website to expanded public relations, we are putting funeral service in front of consumers like we have never done before.” RememberingALife.com is a new NFDA initiative that educates and empowers consumers to make informed de- cisions about funerals and memorialization. Rememberin- gALife.com also highlights the unique expertise of funeral directors in planning a meaningful service. It is a multi- faceted approach that includes, not only the Rememberin- gALife.com website, but also printed materials, social me- dia and a comprehensive public relations strategy. “In March, we launched RememberingALife.com, a website packed with useful resources for consumers,” Pepper explained. “It’s a place where they can find valu- able information, whether they just experienced the death of a loved one or are preplanning a funeral. For many years, you’ve asked us to help educate the public about what you do and the value of a meaningful fu- Continued from Page A26 Continued on Page A30