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OCTOBER 2013
FUNERAL HOME & CEMETERY NEWS
S ec t i on B
Funeral Directors Research,Inc.
AMRA INSTRUMENT,
LLC
623 N. Tower (P.O. Box 359)
Centralia, WA 98531
“the shorter the supply line the better off you are”
WEB DIRECT GIFT & PRICING
TM
®
Centennial Celebration
Fall Conference & Trade Show
November 11-12, 2013
JW Marriott Indianapolis
Indianapolis, Indiana
Early-bird rates end on October 10, 2013!
Making Connections… Supplying Knowledge… For 100 Years!
Keynote Speaker: Alan Creedy
“The Magnitude of Change Impacting Death Care: Where to Find Your Cheese”
One of the foremost authorities in the death care industry, Alan Creedy has
over 30 years of grassroots experience working in the funeral home industry.
And now he welcomes the opportunity to share his candid insights from years
of study—including fascinating consumer research—on what lies ahead.
The only trade show designed specifically to enable funeral suppliers, manufacturers and
distributors to explore new business alliances and buy-sell opportunities, featuring:
•
45+ funeral supplier exhibits featuring the latest funeral products and services
•
Access to 300 prospective customer decision makers
•
Educational programming by industry leaders
•
Admission to CFSA’s 2013
Centennial Celebration Reception and Dinner
For more information or to register, go to
options for those families who must select an oversize
casket. Once a room is created, a funeral director can
add and remove product from that room, assign their
own pricing, as well as modify display options. Mod-
ifying display options allows the funeral home to ap-
ply the same merchandising principles that it uses in
a physical selection room environment to the online
environment.
View It –
iArrange™ has an incredibly robust inter-
active viewing tool in order to display the caskets to a
family.
The Product Finder allows the funeral director to
sort and filter in an e-commerce style environment by
many attributes important to families.
360
°
views display the caskets at all angles to give
the family a true picture of what the casket looks like.
Powerful zoom functionality allows funeral direc-
tors to display all details of the casket including head
panel embroideries, hardware details, paint schemes,
etc.
Closed casket view allows the family to see what the
casket looks like while closed perhaps in church or at
the cemetery.
Pop-In Embroidered Panels display what a particu-
lar embroidered panel looks like in the particular cas-
ket’s paint color and interior color.
“At Thacker, we do not believe any one method of
displaying caskets to be better than the next. Each
method has its own advantages and it depends on a
variety of factors to determine which method is right
for your funeral home. As a casket supplier it is our
job that no matter how you display your casket selec-
tion, your display method is professional,” says presi-
dent and CEO,
CJ Thacker.
Danielle adds, “iArrange™ is versatile in that it
can be used as a supplement to your current display
room. We have created a very exciting display system
in which a flat screen is mounted to slat wall and con-
nected wirelessly to an iPad via AppleTV. This allows
the funeral home the ability to supplement their cur-
rent full/cut room display with the online piece.”
Thacker Caskets, Inc. was founded in 1939 and
has grown to become the largest family owned casket
supplier in the United States and 4th largest overall
casket supplier. For more information, contact Dan-
Thacker Launches New
Website Featuring
iArrange™
FuneralCall
Reveals
New
Website
Strassacker Bronze Introduces Unique
Floating Script at Industry Show in
Nuremberg, Germany
C I N C I N N A T I , O H —
Strassacker Bronze
re-
cently released a floating
script line of lettering,
one of more than 20 new
styles from the German
bronze foundry specializ-
ing in handcrafted Euro-
pean styling.
The water-cut lettering,
cut from strips of bronze
or stainless steel, appears
to float on the monu-
ment and when the sun
filters through the let-
tering, the name reflects
on the stone. The letter-
ings are created in a sin-
gle unit for ease of instal-
lation by the monument
manufacturer. “We have
gotten much positive
feedback about this float-
ing script from the mon-
ument industry and the
families they serve,” said
JoAnn Scharf
, Strassack-
er’s manager of sales and
development in North
America. “It is an ex-
ample of how our com-
pany continuously cre-
ates artistic designs that
bring individuality to
each gravesite while nev-
er overlooking the prac-
tical element of installa-
tion.”
Although bronze cast-
ing is a 4,000-year-old
process,
Strassacker‘s
craftsmen
continually
seek innovative ways to
satisfy the preference and
style of the next genera-
tion. The company has
a broad range of designs
that speak to all needs
and budgets. “We can do
something as simple as
adding a bronze butter-
fly to a stone or as complex as life-sized
statuary,” notes Scharf. “Our hand-
crafted works of art are chosen by fam-
ilies who want to respect and memo-
rialize their loved ones, not just bury
them.” The floating script style is copy-
righted by the Strassacker Bronze Art
Foundry.
Strassacker Bronze, founded in Ger-
many in 1919, is operated by the fam-
ily’s fourth generation. Information is
available in North America at 800-531-
9214, 859-534-5218 or joann.scharf@
strassackerbronze.com.
CARROLLTON,GA—
Fu-
neralCall,
an answering
service specific to funer-
al homes, is proud to an-
nounce the launch of their
newly designed website.
The new site features a
sharp new look and show-
cases numerous services of-
fered by the company.
The new website launch
may represent a new online
visage for FuneralCall, but
the company’s core values
and quality of service re-
main unchanged.
“We are very excited to
announce the redesign of
our website,” said owner
Wayne Payne.
“We hope
our customers and visitors
will find our new Funeral-
Call easier to use.”
The nationwide answering
service, FuneralCall, offers a
variety of customizable ser-
vices to meet specific needs
of funeral homes. The com-
pany has been in existence
for over 24 years and has
made outstanding devel-
opments to help funeral
homes with their phone an-
swering service needs. By
using an answering service
funeral directors are bet-
ter able to keep in contact
with their customers with-
out fear of losing anyone.
The new website features
easy to navigate drop down
menus, a link directly to the
FuneralCall blog and lists a
variety of service plans to fit
any budget. The new web-
site also allows visitors to
link directly to social media
sites including Facebook
and Twitter.
FuneralCall is a nation-
wide answering service ex-
clusively focusing on the fu-
neral profession since 1989.
For more information, visit
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