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OCTOBER 2013
FUNERAL HOME & CEMETERY NEWS
S ec t i on A
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LAS VEGAS,NV—
Robin Heppell,
having over 25
years experience in a highly competitive, high cre-
mation market and together with his formal business
strategy education, knows exactly what funeral home
owners and practitioners need to arm themselves with
to stay on top of the competition. From Heppell’s
vast experience in the industry and his pioneering
efforts in strategy and marketing for funeral homes
comes the
Funeral Competition & Strategy Masterclass,
a groundbreaking event that will reveal how Hep-
pell helps funeral business conquer their competition
both online and offline.
Robin Heppell, the creator of the Funeral Compe-
tition and Strategy Masterclass proclaimed, “What
makes the Be A Funeral Strategy Rock Star a really
unique learning experience is that it brings togeth-
er MBA level strategies and practical funeral business
experience into a process that funeral home owners
and managers easily understand, plan and implement
into their businesses.”
This seminar will show funeral home owners and
managers the strategies and tools that open up op-
portunities for growth that most competitors aren’t
aware of.
Kurt Soffe
of
JenkinsSoffe Funeral Homes
NEWS
Educational
CONTINUED
The Most Revealing Funeral Strategy Conference: Robin Heppell Discloses His
Most Closely Guarded Strategies to Staying Ahead of the Competition
& Cremation Center,
South Jordan, UT said
about the last Funeral
Rock Stars event: “go-
ing to one of his con-
ferences is like taking a
drink from the fire hose.
He provides you with
so much great informa-
tion that I’m looking for-
ward to getting back to
our firm to hopefully im-
prove what we do for our
families. The great thing
about Rob is he’s sharing
in all ways. He’s provid-
ed us with online, docu-
ments, PowerPoint pre-
sentations and gave us
a full set of tools to go
back to our various busi-
nesses and sit down with
our employees and really
work with them.”
Event participants will
have this very timely op-
portunity to steal away
Robin Heppell’s easy,
step-by-step knowledge
on all of the following:
Understand the market
better than any of their
competitors and discov-
er hidden or unknown
opportunities of growth
and profit that the com-
petitors have no clue
about.
Uncover weaknesses in
competitors by apply-
ing the Harvard Business
School’s Five Forces of
Competition to the mar-
ket area.
Being prepared if new
businesses enter the mar-
ket, like discounters and
have an action plan to
put into place.
Create a roadmap to
grow online presence to
build authority with the
least amount of time and
money possible.
Unlock the keys to win-
ning price shoppers,
both online and over the
phone and easily share
these strategies with staff.
Know more about the
future of funeral service
in their market than ever before and gather strategies
and ideas from other funeral home thought leaders
like themselves from the daily Strategic Brainstorm-
ing sessions
to and surpass all of the positive reviews from the
first Funeral Rock Stars event. This fall’s Be a Fu-
neral Strategy Rock Star conference promises to be
Heppell added, “At-
tendees will love the
Rock Star format, espe-
cially being at the per-
fect venue, Planet Hol-
lywood Hotel & Casino.
Besides having compli-
mentary breakfast, lunch
and snacks, each day will
end with Hepp’s Hot
Seat Happy Hour where
drinks will be served
during an uncensored,
anything goes, question
and answer period. This
is a “can’t miss” event
for those who prescribe
to the “work hard–play
hard” mindset. This
conference will live up