June 2018

Page B10 JUNE 2018 FUNERAL HOME & CEMETERY NEWS S ec t i on B Free Jake IMSA members get a free hour of consultation with business strategist Jake Johnson of Johnson Consulting, plus other acclaimed industry experts in marketing, social media and law. All this and much more for just $175 annual membership. Join, unite and thrive. Empowering Cemetery & Funeral Service Suppliers www.IMSA-Online.com ® Free Marketing Support for Today’s Funeral Professionals The Funeral and Memorial Information Council (FAMIC) created Have the Talk of a Lifetime ® – a national campaign that encourages people to find out what matters most to their loved ones, so they can celebrate life when the time comes. We’ve prepared free marketing materials for use in your community, including: print and digital ads, PR materials, social media, and more. FAMIC members can download materials at: FAMIC.org Have questions? Email us at: HavetheTalkofaLifetime@gmail.com 2-Sided Memory Mother and Child Pendant and celebratory jewelry for the pet cremation and fu- neral industries. Puppy Paws designed the Memory Paw® that holds a tiny bit of cremains sever- al years ago for pet crema- tories. They are available in sterling silver, 14k gold and Continued from Page B1 Puppy Paws ® Introduces New Retailer Sales Kit Concept platinum. As time went by, the crematories asked for lockets and other types of jewelry for their clientele. The Memory Lockets have been very well received because they hold cremains as well as photos. Puppy Paws installs all photos for free and only need a pho- to sent by mail or a 300dpi image sent by email. Free engraving is also offered when space on the back of the locket is available. As funeral homes began offering pet cremation, they too looked for me- morial pieces that could hold cremains. Once they saw the beautiful cre- ative nature of the jewelry they wanted to offer simi- lar pieces to their funeral home families as well. The collection grew from there, with paws and without. To make things easy for the different industries, Puppy Paws created simple sales kits to assist both cus- tomers and employees. The displays are location appro- priate, picture frames with velvet centers. They are used to display the jewelry and make it easy for customers to handle. The frames can lie flat in a case, hang on a wall or sit on a counter. All marketing materials and sales information is includ- ed with every sales kit with jewelry appropriate for the individual communities. A typical sales kit for the pet industry includes rho- dium plated, sterling silver samples of: The Mother’s Paw® holds up to 12 birth- stone crystals; The Mem- ory Paw® holds a tiny bit of cremains; the Original Puppy Paw® features one birthstone crystal; the Tree of Life can hold cremains and/or birthstone crystals; The Mother and Child can hold up to 7 birthstones as well as cremains; and a Memory Locket. The Puppy Paws® collec- tion includes memorial jewelry, bracelets, charms, cufflinks, earrings, rings and tuxedo studs. Holiday ornaments, wine stoppers and other gifts items are also available. Wholesale and commission packages are available for interested retailers. Puppy Paws, Inc. is a Cleveland, OH based de- signer of memory jew- elry for people and pets. Puppy Paws® are “uni-spe- cies” paw-shaped jewel- ry that features a simple sterling silver or 14k paw with the birthstone(s) of the pet(s). Puppy Paws®, Mother’s Paws®, Memory Paws® and Memory Lock- ets are available online at www.puppypaws.com, and in jewelry stores, pet bou- tiques, groomers, veteri- nary hospitals, pet crema- tories and funeral homes throughout the United States and Canada. Funeral Directors Life Names Kim Beckerman Director of Sales Development Kim Beckerman ABILENE,TX— Funeral Directors Life is proud to announce the addition of Kim Beckerman as director of sales de- velopment for Missouri, Iowa, Kansas, and Nebraska. “We are very pleased to welcome Kim to our management team at Funeral Di- rectors Life,” said Kris Seale, president of experience in preneed sales with a stel- lar track record,” said John Harrington, regional sales vice president. “She will be a tremendous asset, not only to Funeral Di- rectors Life, but also to the funeral homes and preneed sales professionals we serve.” “I am very passionate about educating people on the need to take care of their and CEO. “With her un- derstanding of the funeral profession and her long- time experience in sales and management, Kim will be an important as- set to our client funeral homes in Missouri, Iowa, Kansas, and Nebraska.” Kim has been active in the funeral profession since 2009 with her primary fo- cus on preneed sales. Prior to moving into the funeral profession, she worked in the architectural world, co- founding her own business and serving as its president for fourteen years. “We are very excited to have found Kim and that she has decided to join the Funeral Directors Life team! She brings many years services and plans ahead of time,” said Beckerman. “As director of sales develop- ment at Funeral Directors Life, I can now help funer- al homes create high quality preneed programs that can reach so many more fami- lies exponentially.” Kim graduated with her AAS in Architectural Tech from St. Louis Community College, and later received her BA in Business Manage- ment from Maryville Uni- versity in St. Louis, MO. Funeral Directors Life, rated A- (Ex- cellent) by A.M. Best Company, is a le- gal reserve life insurance company which specializes in the sale of insurance-fund- ed preneed funerals.