May 2019

Page B4 MAY 2019 FUNERAL HOME & CEMETERY NEWS S ec t i on (800) 4-HEARSE FuneralVan.com 4 more info visit: Sich President Sirius Chan warns of Knock-offs, Implements Nameplates on Sich Caskets NORTHRIDGE,CA— Due to its re- sounding success since the introduc- tion of the Sich Casket brand, a num- ber of overseas importers have begun to advertise that they also provide “Sich” caskets. While emphatically de- nied by Sich founder and CEO, Sirius Chan, who says that Sich only sells its caskets through its approved network of United States distributors, the com- pany has taken the extra step of call- ing out its Sich branded nameplate as proof of their caskets’ authenticity. An advertising campaign and a for- mal statement from Chan on the company’s website highlight the im- portance of looking for the Sich label on every casket. Chan cautions that, “Without the Sich label, our customers don’t know what they’re getting. Be certain you’re getting an authentic Sich casket. Our label continues to be our promise.” “The Sich nameplate is an important component of a Sich branded casket,” said Chan. “It’s the funeral home’s veri- fication that the casket has been con- structed and finished with the ultimate in quality workmanship, has passed our rigorous QC inspections, and most important, comes with our own $5 million insurance protection should a family ever encounter a problemwith the casket. We stand behind our cas- kets. We stand behind our emblem.” Prior to promoting the Sich brand, many distributors sold Sich caskets under their own name, reacting to commonly held prejudices and mis- conceptions regarding Chinese-made caskets. However, over the past few years, as Sich has been actively mar- keting their brand as the ideal com- bination of tier-one quality coupled with everyday low import pricing, the marketplace has overwhelmingly welcomed the Sich brand as a viable replacement for the major domestic brands. The result is that other casket importers have been eyeing the Unit- ed States funeral home market and looking to ride on Sich’s success. Chan said that the company has re- leased a dimensional nameplate style which is being applied to selected cas- ket models as they make their way to the United States market. This will be in addition to existing nameplates which are engraved metallic emblems in brass or silver color to complement the specific casket. The nameplates all feature the Sich logo, which is a United States registered trademark. Sich Casket Company is a pioneer of the Chinese casket industry. In just over ten years the company has grown from a small family-run furniture fac- tory to a significant international man- ufacturer of wood and metal caskets and a leading Chinese supplier of cas- kets in North America. Founded by company president Sirius Chan, Sich sources its materials globally to provide the finest quality and best value at every price point. With more than 250 mod- els and styles of solid hardwood, wood veneer and metal caskets, Sich caskets are sold through a distributor network serving funeral homes throughout the United States and Canada. Their web- site is www.SichCasket.com . Jake Johnson names Jeff Casey COO of Johnson Consulting Group Jeff Casey Group. His primary responsibility will be to ensure JCG is functioning efficiently across all departments including ac- counting, divestiture services, business development, busi- ness consulting, and JCG’s technology division. “As Johnson Consulting Group continues to grow, leaders like Jeff become critical to ensuring the culture and direction of the company is clear,” says Jake Johnson, president and CEO of Johnson Consulting Group, “I am proud and confi- dent of Jeff’s expertise in this role.” Jeff’s local, multiple location and regional leadership experi- ence, along with a keen customer service focus, provide dis- tinctive insight in his new role. “Jeff epitomizes the servant-based leader by valuing diverse opinions, acknowledging big and small successes, and em- powering each individual to exceed the expectations of our clients,” says Lori Salberg, JCG director of business develop- ment, “I admire his confident yet humble nature. I’m excited to see how he further develops team cohesiveness as Johnson Consulting Group continues to grow.” Jeff Casey revealed he is humbled by the continued confi- dence and trust that has been placed in him by Jake. “The suc- Sponsored by: CÉAD MÍLE FÁILTE , 100,000 Irish Welcomes to everyone headed to the Ohio FDA convention 2019! Join us at FADO Irish Pub on Wednesday, May 22 from 6:00-8:00 for our annual celebration. Share your “Comhghairdeas” , Congratulations, for Gary Burr, the Lad from Bryan, as he takes the helm at OFDA. FADO is 4022 Townsfair in Easton. To reserve your spot, please call Diana at OFDA (800) 589-6332 or diana@ofdaonline.org cess and culture of Johnson Consulting Group we have been able to build is a direct result of assembling the best team possi- ble,” says Casey, “I am honored to serve alongside team JCG.” Johnson Consulting Group is committed to providing in- telligent business solutions that address operational and fi- nancial needs within funeral homes and cemeteries. By cre- ating personalized partnerships with these professionals to streamline their systems and processes, it allows them to save time and focus on what matters. Our solutions include busi- ness brokerage and valuations, technology, employee growth and incentive programs, financial management and account- ing services, loans, professional consulting and coaching, on- line training, and much more. For more information about the Johnson Consult- ing Group email info@johnsonconsulting.com or vis- it www.johnsonconsulting.com. Interested parties can reach Jeff Casey in his new capacity as COO at jcasey@johnsonconsulting.com. SCOTTSDALE,AZ— John- son Consulting Group is proud to announce Jeff Casey as chief operating of- ficer. Jeff has brought a shift of culture and momentum to the company since he joined in 2015. His focus on a culture of excellence internally has continued to make Johnson Consulting a fantastic place to work! Jeff will continue to over- see all operational needs for Johnson Consulting