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Page B8
MARCH 2017
FUNERAL HOME & CEMETERY NEWS
S ec t i on B
“What do I need to know
to market the business
I just acquired?”
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For answers to questions like this, ask about Market Research from MKJ Marketing.
Foresight Launches Digital Communication
Navarrete Consulting,
LLC Goes International
PHOENIX,AZ—
The Foresight Companies
announced
their complete launch of new communication, education,
and leadership as a business financial consulting firm. Fore-
sight is recognized as the preeminent boutique financial and
management consulting firm in the funeral and cemetery
profession.
Dan Isard,
president of Foresight said about the
new site, “We were an early adapter to having a web pres-
ence. Our goal has always been to educate. However, the
methods of education continue to evolve. Our redeveloped
site has a library with more content than any other in fu-
to assemble a creative team of digital experts to assist us in our
effort. Our goal is to have a graphic and educational experi-
ence that is superb. We enlisted
Directors Advantage
as a key
part of this development.
Ellery Bowker
and his team un-
derstand the ability to have a theme interwoven through the
site with a brand such as ours.” Jeff went on to say, “So many
times I hear from funeral professionals that they know Isard
but they don’t quite know what Foresight does. Now we can
showcase the full talents of our diverse company and its high-
ly-trained staff with four decades of experience.”
Foresight’s refreshed website, theforesightcompanies.
com, was created and designed by the team at Directors
Advantage led by Bowker. “The goal of the new website is
to communicate the depth and breadth of Foresight’s of-
fering in a way that lets a firm of any size see the value of
working with Dan and his team of experts,” says Bowker.
“The web site is just one step in Foresight’s full engagement
to share our messages in a timely method through social me-
dia,” Harbeson added. “Social Media expert and CEO of
Disrupt Media, RyanThogmartin
, along with his team of
experts, are the second key component and the ongoing en-
gine to our ability to get these news worthy messages to the
funeral and cemetery public,” Isard added. Thogmartin says,
“It’s great to partner with a leader in the marketplace like
The Foresight Companies. Being able to align with a com-
pany that has a passion for helping funeral homes and cem-
eteries by driving the profession forward is a true privilege.”
The Foresight Companies is passionate about providing the
necessary content to help educate funeral and cemetery pro-
fessionals and the owners and managers of these businesses.
As part of their commitment to the betterment of business
practices,
TheForesightForecast.comblog/vlog has been cre-
ated to offer insights and valued content for everyone at no
cost. Isard states, “My practice started in 1974. With more
than 40 years of collective expertise in all matters of business,
the Foresight Forecast is the latest commitment to help edu-
cate the next generation of this profession.” Foresight Fore-
cast will offer weekly video enhanced blogs. The video seg-
ments are called “The more you know, the smarter you are.”
They will include short four to five minute presentations as
well as free monthly video seminars by experts Isard,
Stepha-
nie Ramsey,
Harbeson,
Kevin Kruger
and
Mandy Rohde.
The Foresight Forecast will be broadcast from the studio lo-
cated at The Foresight Companies headquarters in Phoenix.
Visit
theforsightcompanies.comto see their informational
site which hosts The Foresight Forecast blog/vlog and like
The Foresight Companies Facebook page to get connected.
BEDFORD,TX—
David
Navarrete,
president of
Na-
varrete Consulting, LLC
has announced the firms
first international client
signing,
Chaton Urns
from
Mexico City, Mexico.
Navarrete says, “It is an
amazing feeling to be part-
nering with such a passion-
ate, driven and focused
company. Our initial strat-
egy session was very suc-
cessful and we are look-
ing forward to partnering
with Chaton Urns and
helping build their brand
and products into a staple
in our industry. The arti-
san wood workers at Cha-
ton Urns are craftsmen of
all woods, with many of
their products being hand
carved and hand finished
from many different spe-
cies of woods. Chaton
Urns will be re-locating all
of their corporate offices,
manufacturing and distri-
bution to the United States
in the coming months,
which will be one of our
first major areas of focus
with them. This is going to
be a meaningful addition
to our client base and we
couldn’t be happier.”
Gilberto Rubio,
CEO
of
Montres Chaton USA,
Inc
said, “We are delight-
ed to work hand in hand
with Navarrete Consult-
ing LLC, as our main con-
sulting firm in the United
States. For us, it is vitally
important to have the cor-
rect bearing to start our
operations in America. The
solid knowledge and expe-
rience from Navarrete in
the funeral industry will
help us to understand the
market and the needs of
our future customers.”
Navarrete Consulting, LLC
is a full-service consultingfirm
that offers fresh insight, excit-
ing team building dynam-
ics, strategic planning, busi-
ness valuation enhancements
and other services to be a true
strategic partner with funer-
al home owners/operators
and vendors/suppliers. For
more information, visit www.
navarreteconsultingllc.com,call 469-268-6068, email da-
vid@navarreteconsultingllc.
com or like them on Face-
book and LinkedIn.
The Living Urn, Committed to Turning Cemeteries
into Forests, Launches New Program to Reforest
America
GREENWOOD VILLAGE,CO—
Bio-
life, LLC,
a leader in the emerging
green burial movement and the de-
velopers of the patent pending Living
Urn®, America’s leading bio urn and
planting system that gives families the
ability to grow a memory tree with a
loved one’s cremated remains, has an-
nounced a new program to give back
and donate a reforestation tree for each
Living Urn planted.
Mark Brewer,
president of Biolife,
commented, “The Living Urn’s mis-
sion is to provide an uplifting, benefi-
cial and meaningful alternative to tra-
ditional burials. By growing a memory
tree with cremated remains, families
can honor a loved one and keep their
memory present with a living memori-
al. Our employees and customers really
connect with the idea of giving back -
to the earth, to family, to future gener-
ations. That is why we’re extremely ex-
cited to launch this new program that
fits perfectly with our mission and the
‘giving back’ ethos of our customers.”
Brewer continued, “With this new
program, our customers will not only
grow their own tree with The Living
Urn, but we’ll also donate on their
behalf to plant a second tree in one of
America’s forests in need of refores-
tation. Two mature trees can supply
enough oxygen for a family of four
- now each one of our customers is
making that happen.”
Initial donations from this program
will go to support ongoing tree plant-
ing efforts by the Arbor Day Founda-
tion in the Tahoe National Forest and
Chippewa National Forest. The Tahoe
National Forest, located in the north
central region of the Sierra Nevada
Mountain Range in California, en-
compasses more than 850,000 acres of
public land. The Chippewa National
Forest, established in 1908 as the first
national forest east of the Mississippi
River, is located in the heart of North-
ern Minnesota.
Brewer comments on this program’s
impact, “We feel strongly about this
cause given the amount of destruction,
including forest fires and beetle kill,
that’s occurred in our forests over the
past few decades. We expect to provide
tens of thousands of new trees with this
reforestation program over the next
few years, which can really make a dif-
ference.”
Brewer continued, “We have a vi-
sion of turning cemeteries into forests
- family plots into family trees. If the
over 75 million baby boomers who will
reach their average life expectancy over
the next 25 years choose burial, they
will take up over 130 square miles of
land, about the size of Atlanta. Fortu-
nately for our future, more than half of
Americans who pass are now choosing
cremation instead of burial and elect-
ing not to take up space in a ceme-
tery. We’re catering to this movement
and our business is growing dramati-
cally. The Living Urn gives people the
ability to give back after they pass and
also create a living memorial which is a
beautiful thing and this new reforesta-
tion program only helps our customers
make a greater positive impact on the
environment and future generations.”
The Living Urn®, America’s leading
bio urn and planting system, is de-
signed to grow a memory tree, plant,
or flowers with cremated remains. The
Living Urn® provides families with ev-
erything they need to grow a tree, in-
cluding a proprietary BioUrn®, a bio-
degradable urn made from recycled
plant materials, RootProtect™, a pro-
prietary soil additive designed to coun-
terbalance the natural properties of cre-
mated remains to make the planting
environment suitable for tree growth,
premium growth mix, aged wood
chips, and a tree of choice. This patent
pending system is the only bio urn de-
signed to be used with actual tree seed-
lings, or baby trees. Customers select
their seedling from a tailored menu of
tree options best suited for each unique
geographic area. The Living Urn® is
available in two versions – one for peo-
ple and the other for pets. For more in-
formation, vi
sit TheLivingUrn.com.MacCrindle joins Eagle Coach and Federal
Coach as the New President
AMELIA,OH—
Eagle Coach
Company
and
Federal
Coach Company
has an-
nounced the addition of
Dan
MacCrindle
as president of
the companies.
Dan is a seasoned execu-
tive with extensive manu-
facturing and operations
experience in continuous
improvement
processes,
change management and
lean implementation. His
previous work experience
includes chief operating of-
ficer and senior manage-
ment positions with United
Technologies; a multi-site
manufacturer involved in
fire suppression vehicles
and mobile equipment and
components for the aero-
space and automotive in-
dustries, as well as LNS
Group; an international
manufacturer of machine
tool industry bar feeding
and work holding systems.
Dan’s credentials include
an MBA in International
Business and a Bachelor’s
degree in Business Admin-
istration with an account-
ing major and an engineer-
ing minor.
Dan’s strong background,
leadership, and experience
will be important in con-
tinuing to serve dealers and
customers by providing in-
dustry leading product
quality and outstanding
service and responsiveness.
Eagle CoachCompany and
Federal Coach Company
have been nationally recog-
nized as an industry-leading
builder of funeral coach-
es, limousines, and specialty
cars. For more information,
call your authorized dealer, or
contact Eagle & Federal di-
rectly at 800-537-2963. Ad-
ditional information is avail-
able online by visiting www.
eaglecoachcompany.comor
www.federalcoach.com.
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neral service. Now we will add oth-
er methods of education including
video seminars and blogs.”
Director of marketing for Fore-
sight,
JeffHarbeson
said, “I worked