January 2019

Page A3 JANUARY 2019 FUNERAL HOME & CEMETERY NEWS S ec t i on A  Advertising Your Competitive Differences • Campaigns for therapy dogs. • PR alternatives to service clubs & churches. • Promote receptions to increase volume & revenue. • New ways to build relationships with hospice. • Best media going forward.  Using Digital to Compete Now • Make sure your website is working for you in floral/gift sales. • Legal issues of selling online, crowdfunding, and donations. • Use low-cost Facebook ads to gain great pre-need leads. • Revitalize your low-cost cremation business and crush your discount competitors.  Adapting to Change • Why funeral businesses fail & how to avoid it yourself. • Improve your arrangers’ performance through effective coaching. • Make sure your team can defend your quality. • How to make it easy for consumers to choose you. REGISTER TODAY 888-655-1566 mkjmarketing.com/seminars • Co-Founder and CEO of Creative Trust Ventures. • Adjunct Professor of Internet Marketing at Vanderbilt Univ. Graduate School of Management. • B.S. from U.S. Naval Academy, MBA from Univ. of Michigan and M.A. from Troy University. • Served as Pentagon spokesperson. Erick Goss Featured Summit Speaker & E-Commerce Entrepreneur AND MORE FROM. . . Glenn Gould CEO, MKJ Marketing Marilyn Jones Gould President, MKJ Marketing Isaac Miller COO & Legal Counsel, MKJ Marketing Courtney Gould Miller Chief of Strategy, Legal Counsel, & Head of Digital, MKJ Marketing Andrew Kerr Managing Partner, FortyAU FORMER AMAZON EXECUTIVE ©2018 MKJ Marketing Don't Get Left Behind Get Answers to 2019's Critical Marketing Questions MARKETING SUMMIT T H E 2 0 1 9 M K J P R E S E N T S F E A T U R I N G FORMER AMAZON EXECUTIVE, ERICK GOSS + 5 INDUSTRY EXPERTS Ski Summit The Arrabelle at Vail Square Vail, CO / February 25-27 Special resort rates 1/3 rd the price Sea Summit The Ritz-Carlton Naples, FL / March 11-13 Special resort rates 1/3 rd the price  ONE PROGRAM - TWO LOCATIONS