August 2024

August 2024 Family Owned & Operated Since 1974 • www.NomisPublications.com • 1-800-321-7479 Previously Published as the YB News ... Still the Place for Your News! News FUNERAL HOME & CEMETERY NOMIS PUBLICATIONS, INC. CELEBRATING OUR FIFTIETH ANNIVERSARY 8570 FOXWOOD CT Youngstown, Ohio 44514 https://me-qr.com/JeYk1AX1 WOW Your Families How To For Pennies TRIMONT,MN— In the small town of Trimont, MN, the Sinn Family Celebration of Life Center is blending timeless respect for tradition with forward-thinking design and a deep commitment to meeting the needs of today’s families. Their 9,000 square foot facility, which should be nearing completion upon the publishing of this article, is built around the solid foundation of the Trimont Methodist Church, which was built in 1955. In addition to the typical community roles of a funeral home, the Sinn Family Celebration of Life Center has quickly become a community hub since its opening in 2023, hosting fundraisers, farmers markets, community coffee hour, concerts, blood drives, BINGO, educational seminars, birthday parties, bridal showers, and more! Owner and funeral director, Ean Sinn, grew up in Trimont, MN, a town of 705 people in southern Minnesota. Trimont was once two separate villages, platted by competing railroads. The two towns were Triumph to the east, and Monterey to the west. In a 1959 referendum, the two towns voted to merge, using the first letters from each town’s name to form, originally “Tri-Mont”, and later simplified to “Trimont.” In 1988, Trimont merged with several other local schools to create the Martin County West School District, where Sinn graduated in 2016. During high school, Sinn completed a job shadow for a class project at a local funeral home, and was able to serve the wider Honoring Tradition, Embracing Community: Sinn Family Celebration of Life Center Ean and Crystal Sinn Trimont Methodist Church prior to renovation community of the school district that he grew up in. This job shadow led him to attend the University of Minnesota - Twin Cities Program of Mortuary Science, where he graduated in 2019. Sinn and the owner of the funeral home he worked for made plans for him to return to Trimont to purchase and run the funeral home, but Sinn thought that it was best to get a wide array of experience before he returned home. Notably, Sinn worked for Metro First Call, a trade service in the Minneapolis metro area; Washburn McReavy in Minneapolis, MN; Hoff Celebration of Life Center in Winona, MN, and several Vertin firms in eastern and northern Wisconsin. Reflecting on his journey, Sinn notes that each location provided valuable insights he carries into his new venture, from interactions with owners, funeral directors, assistants, preplanning specialists, office managers, clergy, and community members. In February of 2023, Sinn and Crystal returned home to Trimont, and began searching for where they could build their community centered funeral home. After looking at several plots of land, they decided to widen their search to buildings that they could convert into a funeral home. A tour through several older buildings in the area was unproductive, other than the conversation with the conContinued on page A2 See page B8 LoadAlone: It’s a Life Changer See page A10 NASCAR Employee Funeral Service See page A4 Fallen WWII Soldier Honored See page B13 FDA of Kentucky Convention Classified Ads Shipping Directory Index of Advertisers

Page A2 August 2024 Published monthly by: Nomis Publications, Inc. PO Box 5159, Youngstown, OH 44514 1-800-321-7479 • fax 1-800-321-9040 www.NomisPublications.com info@NomisPublications.com Subscription: United States $30.00 - Canada/Mexico $60.00 - Outside North America $75.00 Circulation 21,000 per issue. Deadline for Press Releases: 5th of the Previous month. Advertising: Display Ad rates sent upon request. Classified and Shipping Directory rates published in each issue. All advertising must be received by the 5th of the previous month. Due to the vast amount of sources, the publisher is not responsible for the content of any news articles or advertisements. Nor is the publisher responsible for any loss of revenue by failure to insert an advertisement. The contents of any advertisement submitted for publication are only the publisher’s responsibility if the error is made by the publisher’s typesetting department, and then only to the extent of the typesetting charges. Advertisers are responsible for adhering to individual state regulations regarding advertising. The contents of any news article submitted for publication is subject to editing and is published at the sole discretion of the publisher. The publisher reserves the right to refuse any news article or advertisement. The contents of this publication may not be reproduced, in whole or part, without the exclusive consent of Nomis Publications, Inc. Editor: Margaret (Peggy) Rouzzo © 2024 by Nomis Publications, Inc. ISSN 1944-1126 Funeral Home & Cemetery News online at www.NomisPublications.com Online Directories US & International Funeral Homes • Supply Companies Cemeteries • Pet Memorialization Companies Trade Associations • Plus Much More... www.NomisPublications.com NOTICE The FUNERAL HOME AND CEMETERY NEWS is sent in two parts. Section A, which includes pages A1-A28 and Section B, which contains the Classified Advertising and consists of pages B1-B28. If you do not receive both sections please call 1-800-321-7479 or email info@nomispublications.com. Like @Nomis.Publications FUNERAL HOME & CEMETERY NEWS 800-321-7479 ~ www. NomisPublications. com SEND US YOUR NEWS We welcome news of the industry Send us information on your firm today! FUNERAL HOME & CEMETERY NEWS Need Help Putting Your Press Release Together? Call Peggy at 800-321-7479 ext. 220 email Peggy@NomisPublications.com fax 1-800-321-9040 mail PO Box 5159, Youngstown, OH 44514 Send us any press release related to your firm which would be of interest to your fellow industry professionals. All press releases are published free of charge and at the discretion of the publisher. Be sure to include any photographs. Staff additions... Staff promotions... Anniversaries... Apprenticeships... Remodeling... Moving... New Ideas... Community Service Projects... Graduates... Obituaries... etc. Columns Critical Thinking by Jon O’Hara.....................................................................A10 Embalming 101 by Wally Hooker......................................................................A8 HearseHub by Mike Jamar................................................................................B6 Klicker’s Krossword Korner.............................................................................B4 Last Writes by Jim Kurtz.................................................................................A16 Memoires des choix des Jacque by Kate Frediani-Gorman..........................B10 Musings with Marika by Marika McMeans......................................................A14 Not Just A Widow by Patty Desiderio.............................................................A20 Observations by Steven Palmer.....................................................................A12 Powerhouse Marketing With Welton by Welton Hong.....................................A6 Random Musings by Nancy Weil......................................................................A4 Monthly Features Association News.......................................................................................... A16 Educational News.......................................................................................... A24 Death Notices. ............................................................................................... A26 Suppliers News................................................................................................ B1 Shipping Directory........................................................................................ B17 Classified Ads. .............................................................................................. B20 Above: Renovated Chapel Right: Original Chapel Above: Renovated Reception Hall Right: Original Reception Hall Continued from Front Page Sinn Family Celebration of Life Center worst that could happen is that they would say no. After several calls to church members that evening, the request for the sale of the church was added to the agenda for the next board meeting in March of 2023. In April, Sinn presented his plans to the church congregation and showed them the architect’s plans. Operationally, Sinn proposed to the church that they transfer ownership to him, and that he would remodel and repurpose the building. During and after this process, the church would be allowed to conduct business as usual - still hosting services on Sundays, regular meetings, and other church events. Overall, this proposal was viewed as a winwin for Sinn and Crystal, the church, and the community that needed a funeral home that would better address their needs. By June, a church vote was held and the vote was unanimous to sell the building. On July 14, 2023, Sinn and Crystal took possession of the Trimont United Methodist Church. The church building was well-suited for conversion, featuring accessible amenities and ample parking. Initial renovations focused on modernization while preserving the sanctuary’s original charm with beautiful stained glass windows, large wooden beams, and 26 tractor they had brought along. He mentioned that it was unfortunate that Sinn and Crystal weren’t willing to wait a few years to open their business, as his church, (the Trimont United Methodist Church) could be available for purchase in “several years.” After talking it over with their family, Sinn decided to ask the church if they were willing to sell the building while they still had a congregation, and that the foot high wood covered ceilings. The building had great bones, but needed to be modernized and refreshed to meet the needs of the funeral home. The initial renovations included large changes like moving walls, removing windows, widening doors in addition to the smaller changes such as new lighting, carpeting, and paint. With the original 4,700 square feet completely renovated, work began to add on the exterior 4,300 sq. feet addition of the Duncan Stuart Todd embalming room, cooler, garage, family room, restrooms, storage, extra dining, and a new front entrance. A state of the art sound system was added, allowing for viewing of the service in the family room, as well as overflow viewing in the reception hall. A large projector in the front of the sanctuary allows for videos to be played during the service, as well as video slideshows from Tukios that are also displayed in the other rooms in the building. The garage addition allows for families, caterers, and florists to load and unload their vehicles inside the building, avoiding any inclement weather. With a growing number of people not having a church affiliation, there is a trend to host funerals at the funeral home itself. Uniquely, Continued on page A12

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Page A4 August 2024 SHROUDS Green Burial Cremation www.kinkaraco.com (415) 874-9698 100% American Made By Nancy Weil “The first week of August hangs at the very top of summer, the top of the live-long year, like the highest seat of a Ferris wheel when it pauses in its turning.” —Natalie Babbett, Tuck Everlasting Self-care is a buzz word, a phrase oft repeated and too often ignored. In a busy day when families are waiting for your services, the phones are ringing and the paperwork never ends, it seems that finding time to eat, much less slow down is impossible. As I write this article my Apple watch just notified me of a Mindfulness alert. It reminds me to take one minute to breathe or reflect and even guides me through the exercise. Do I stop and do it? Most days…no. I glance down and get back to what I was doing. I don’t even allow myself that one single minute to shift my attention to myself and my need to do nothing but breathe. But now it is August, and we view this as the traditional end of summer. School will soon start, vacations will be over, and our gardens shift from marigolds to mums. We know that the crisp air will return in certain areas of the country and suntans will be swapped for cider. If ever there was a time to do something for yourself, August is it. Communities offer a full calendar of events to attend. Outdoor concerts, farmer’s markets, and baseball games. Parks are filled with people enjoying a walk in nature or a picnic. Even the pool in your back yard, the community pool, the lake or the beach beckons you to jump in and enjoy the water. Random Musings Serving as Member Resources Director at the International Order of the Golden Rule, Nancy Weil brings her years of experience working in the funeral industry to funeral directors across the globe. Her professional experience includes serving as Director of Grief Support and Community Outreach at Veterans Funeral Care in Clearwater, FL and at eleven cemeteries in Western New York. Nancy travels throughout the country offering presentations on how to reduce stress, combat compassion fatigue and offer support for those who are grieving through her company, The Laugh Academy. With certifications as a Grief Services Provider and Grief Management Specialist, Funeral Celebrant, Soul Injury Ambassador and Laughter Leader, Nancy is uniquely qualified to bring new perspectives into how to best meet the needs of the families you serve. For more information on how Nancy can help you and your company grow, visit her website: www.TheLaughAcademy.com or email Nancy@ TheLaughAcademy.com. FUNERAL HOME & CEMETERY NEWS www.NomisPublications.com Monthly Columnsonline at August is a Self-Care Reminder We know what we could be doing. We may even feel like we should be doing these things, but how can we when there is work to be done? • The first thing to do is to remember the lesson that every person you serve has taught you. Life is short. There is no promise of tomorrow. No eulogy is filled with stories of the hours worked, but of the memories created. “If not now, when?” is the subtext behind every service we hold. • Next the challenge is how to make time to break away from work when you are short on staff, and you are busy. Think about what can be put off until things slow down at the funeral home or cemetery. Are there things that can just wait until tomorrow so that you can take a few hours away from work? To gain time in one area, you need to take it from somewhere. The urgency you feel to get it all done is not always real. Some things can wait a day or so. • Make a plan. Make a list. Make it happen. Write down the things you most want to do before the summer is over. Research to see if there are any discounts or coupons if you attend on certain days of the week. Review your calendar to determine your schedule and write down in pen or put into your digital calendar what you are planning to do and when. • Share your plans with colleagues and family. Make it known when you will be enjoying some summer fun. No surprises when you are off for a day or a few hours. • Do it. Take your plans seriously as if they are a scheduled funeral. By committing to yourself, you are honoring yourself and your need to restore your energy. I am aware that for some this can seem impossible or unreasonable. I only know that August will come and go with or without your enjoyment of it. With so many options of things to do that can take as little as an hour or fill a day, you have no excuse as to why you can’t make some summer memories with family and friends. Funeral Service Steps Up to Honor Fallen WWII Soldier The local Rolling Thunder chapter members gather outside the funeral home prior to the procession to the cemetery. The pallbearers lead the procession from the funeral coach to the gravesite. Funeral director Scott Stults accompanies the family at the rear of the casket. The casket is removed from the funeral coach at the Janesville cemetery. BATESVILLE,IN— It was Sir William Gladstone who said, “Show me the manner in which a nation cares for its dead and I will measure with mathematical exactness the tender mercies of its people, their respect for the laws of the land, and their loyalty to high ideals.” This quote was never more evident than in early June with the interment of Private Harold Poulter in central Illinois. Private Poulter’s Story Born in Charleston, IL in 1921, Harold Poulter bravely enlisted in the United States Army in 1942. He served with Company G, 2nd Battalion, 318th Infantry Regiment, 80th Infantry Division, in the European Theater during the Second World War. Throughout his service, Poulter displayed remarkable courage and dedication, earning multiple medals, including the prestigious Bronze Star and Purple Heart. Tragically, on February 8, 1945, Poulter lost his life while bravely engaging enemy forces in a wooded area along Germany’s border with Luxembourg. At the tender age of 23, Poulter made the ultimate sacrifice. Despite the valiant efforts of his comrades, his body could not be recovered due to intense enemy fire. The United States Army made later attempts to retrieve the bodies of Pvt Poulter and others killed during the fight, or at least to determine their fates. During the investigation, it was determined that many of the American soldiers had been buried by the German Army in unmarked graves PHOTO CREDIT: Peggy Kuhn Continued on page A13 DIGITAL DIRECTORY Available Download instantly at www.NomisPublications.com Save on Shipping!

Page A5 August 2024

Page A6 August 2024 www.vischerfuneralsupplies.com Stop Turning Away Business and Turn to Experts Funeral Service Foundation and Homesteaders Life Company Announce Major Gifts BROOKFIELD,WI— In response to the recent, devastating floods affecting Northern and Northwestern Iowa, the Funeral Service Foundation and Homesteaders Life Company have pledged a combined $20,000 to the Iowa Funeral Directors Association’s Flood Relief Fund. “The Northwest Iowa flood managed to take away more than anyone could have imagined, catastrophizing Spencer, and severely damaging several other communities,” said Danielle Knapp, CEO of the Iowa Funeral Directors Association (IFDA). “Currently, we know that we have a few members who have lost either their funeral home or personal home as well as vehicles and belongings. It is our hope that they can rebuild and be even stronger, but we know it will take months, probably even years to recover. Contributions like this help to make that happen. So, on behalf of IFDA and our members, I am thankful for the Foundation’s and Homesteader’s generosity and support.” Homesteaders Life Company has joined the Foundation in pledging $10,000 to support the rebuilding effort. “Funeral providers are often the first to raise their hands when communities are in need,” said Steve Shaffer, Homesteaders president, CEO and board chair. “They do so much to enrich the lives of the families they serve. It is an honor and a privilege to do for them what so many funeral providers have and continue to do for their communities.” Additionally, the Funeral Service Foundation’s grants committee has approved a $10,000 grant from the Foundation’s crisis response and discretionary funds. “The Foundation’s crisis response fund was endowed last year after the Maui wildfires, with the generous contributions from individuals and corporate partners for this very purpose, to provide immediate support for funeral service,” said Mark Krause, the Foundation’s board chair. “We know that these grants help, but we By Welton Hong Faceless marketing is the latest marketing buzzword, and yes, it’s exactly what it sounds like. The term refers to marketing a business without showing a face behind the brand. While this method might be effective for large corporations or certain products, I can’t stress enough why it won’t work for funeral homes. At its core, deathcare is about people helping people with empathy, care and compassion. Faceless marketing, by its nature, can come across as cold and impersonal—the antithesis of what a funeral home should represent. In deathcare, families entrust you with the care of their loved ones during a profoundly emotional time. They need to feel a personal connection to the individuals who will handle these sensitive tasks. By humanizing your brand and showcasing the real people behind your services, you emphasize the humanity and personal care intrinsic to your business. My suggestion is to rebel against faceless marketing and embrace the faces of your funeral home. I’ll give you a few tips. I recommend you start this process by introducing your team online. Create profiles for each member of your staff on your website and social media platforms. Include professional photos, brief biographies and personal messages that highlight their dedication and experience. Seeing the faces of the funeral directors and staff helps build trust. It reassures families there are compassionate, understanding people behind the services being offered. Another way potential clientele can get to know your staff members is by sharing stories and testimonials from families you’ve served. Genuine, heartfelt accounts of their experiences can convey the compassion and care your funeral home provides. Video testimonials can be particularly impactful, as they capture the emotions and gratitude of those you’ve helped. And don’t be afraid to go beyond the internet. Funeral homes are often deeply rooted in their communities. They’re not just businesses; they’re part of the local fabric, attending community events, supporting local causes and being a visible part of communal life. Faceless marketing strips away this vital aspect of community presence. Engage with the community by participating in and sponsoring local events. Then, share these activities on your social media and website. By showcasing the people who run and work at the funeral home, you reinforce your commitment to the community and demonstrate you’re more than just a service provider. “Face-full marketing” goes beyond the faces themselves. Don’t forget to showcase any unique services or special touches your funeral home offers, such as personalized memorials, grief Why Faceless Marketing Won’t Work for Funeral Homes Powerhouse Marketing with Welton counseling or eco-friendly options. Emphasize how these services reflect your commitment to meeting the diverse needs and preferences of the families you serve. Grieving families seek comfort and reassurance. They want to know who will care for their loved one and who will guide them through the funeral planning process. Faceless marketing deprives them of this essential connection. Personalizing your marketing efforts by including photos, stories and messages from your staff can provide much-needed comfort and reassurance during a difficult time. Welton Hong is the founder of Ring Ring Marketing® and a leading expert in creating case generation from online to the phone line. He is the author of Making Your Phone Ring with Internet Marketing for Funeral Homes. For more information, visit www.FuneralHomeProfits.com. FUNERAL HOME & CEMETERY NEWS www.NomisPublications.com Monthly Columnsonline at Christina Perez MIAMI,FL— International Remains Shipping, Inc (IRS) provides specialized services that are tailored to aid in the rising demand for international repatriation of human remains. Funeral homes across the country are increasingly facing challenges in handling international inquiries due to complex logistics and regulatory requirements governed by the country’s embassy. IRS bridges this gap with expertise and a comprehensive approach to ensure a seamless repatriation process. The team at IRS, led by CEO Christina Perez, works closely with funeral homes, grieving families, and consulates to manage paperwork, secure necessary permits, coordinate transportation, and provide clear communication to all parties throughout the entire process. Understanding the emotional and practical challenges faced by families during such difficult times, IRS not only facilitates the logistical aspects of repatriation but also offers compassionate support and guidance. Their dedication to excellence has earned IRS a reputation as a trusted partner for funeral homes across the country, alleviating the burden and uncertainty associated with international repatriation. IRS not only supports families, but also provides key benefits for its partners including expert embassy coordination, in-house facilities and expertise, and global logistics management. IRS manages all embassy documentation and approvals, relieving funeral homes of bureaucratic hurdles and ensuring compliance with international regulations. Funeral directors are aware the repatriation process can take weeks and in turn lose opportunities for new cases. When partnering with IRS their case is closed within a 7-10 day period to allow space for new cases. IRS alleviates the stress of post-embassy complications and stresses with the family during this pivotal time in the process. Their in-house funeral home and funeral director facilitate a smooth transition and are able to speak and coordinate with the families regarding their deceased loved one. They can confidently transfer the deceased to their care within 7-10 days, knowing they will be handled with respect throughout the repatriation process. Their extensive network and logistical expertise enable efficient transportation and coordination across borders, guaranteeing families a smooth and reliable service experience. IRS specializes in Greece, India, Nigeria, Mexico, Syria, Romania, Lebanon, Serbia and many more. For more information, call 561-884-7075 or email at christina@intlrship.com. need others to join in support. On behalf of the IFDA, Homesteaders and the Funeral Service Foundation, we encourage our community in funeral service to join us by making a gift today.” To support the Iowa Funeral Directors Association - flood relief fund, please send a tax-deductible donation to: Iowa Funeral Directors Association, 6909 Vista Drive, West Des Moines, Iowa 50266 (Memo: Flood Relief). 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Page A7 August 2024 Church & Chapel Metal Arts, Inc. www.church-chapel.com | (800)-992-1234 | Info@church-chapel.com BODY POSITIONING 1000 Pound Capacity! Chapel Furniture | Funeral Home Supplies | Urns Family Owned and Operated Since 1933 2616 W. Grand Ave. Chicago, IL 60612 Angelus Prep Block CC 10121 Soft Touch Headblock CC 10126 Wedge-Ease CC 10128 Hydraulic Scissor Lift CE CP 1000 Styrofoam Headblock CC 10127 CHAPEL FURNISHINGS & SERVICE ITEMS LED Redneck Light Bulbs CE 600 Casket Facial Lamp CB 645 Wood Reserved Seat Signs Reserved, Family, Pallbearer Replacement Body Straps CB 5404-4 Casket Lift Supports CB 4900-2 Large Body Positioners CC 10134 Small Body Positioners CC 10132 Lamp Shades 15+ different styles Portable Register Stand CE XL-8 Pedestal Directory AA 866-10 Portable Self-Folding Traffic Guides (Set of 5 w/ wall bracket) CB 6401-5 Please No Parking Funeral CB 6402-5 Funeral Parking Only CB 6407-5 No Parking CB 6408-5 Blank CB 6406-5H No Parking w/ Handicap Symbol Funeral Stickers CE WS 647 BODY LIFTING DUODRAPE CB 4005-2 Casket Pedestals CE 6950 Casket Lifter & Transport Truck CB 6320-ND-2 Sampson “One Man”Hydraulic Body & Casket Lifter CB 7760SQ Memorial Display Tray CC 644-MV Monteverdi Chapel Set White Casket Flag Band CC 1950 1000 Pound Capacity! ALUMINUM NAME PLATES 4” Block - Chrome Finish 3” Block - Gold Finish 3” Script - Polished Bright Finish 3” Slant - Polished Bright Finish 2” Block - Polished Satin Finish 2” 2 Line Plate - Polished Bright Finish Available in polished or satin standard finish. There are many custom styles, including bright chrome and brass plated name plates available for an extra charge.  Stock Finish - Polished Bright & Lacquered  Slant Style Font available at no additional Charge  Plates sold in pairs 2” Block, Standard or Slant $12.50 per letter Max 21 letters & spaces per plate 3” Block, Standard or Slant $16.50 per letter Max 13 letters & spaces per plate 4” Block, Standard or Slant $18.75 per letter Max 11 letters & spaces per plate Above prices are per letter, per plate. Minimum charge per plate $1 50.00 Double line plates are priced per letter - at 2 times the longest line. 50% upcharge for Script Style letter. Upcharge for brass or chrome plating $100.00 per plate, per line. PHONE: 773-489-3700 FAX: 773-489-3434 800-992-1234 800-626-3299 info@church-chapel.com • www.church-chapel.com

Page A8 August 2024 1-888-792-9315 • mymortuarycooler.com Scan QR for our website Cots not included MODEL # TR3 Triple Cot Roll-In Mortuary Cooler AMC N W FAST SHIPPING AVAILABLE ON SELECT PRODUCTS Various Sizes • Cultured Marble Vinyl-Wrapped Colors Quality Cultured Marble DYNASTY URNS IS A DIVISION OF CUSTOM MARBLE DESIGN, INC. — U.S. PATENTS NO. 9,775,760, NO. 9,827,158 For Those Who Demand The Best and Know The Difference.™ See the Complete Collection or Request a Catalog: DynastyUrns.com Call Today (800) 886-2725 Personalized Urns Laser Engraving • Custom Colors Memorial Portraits 15+ Stunning Vinyl Graph Wraps 8 We left off last month discussing a MVA death with the face exhibiting dicing, road rash, abrasions, deep wounds, internal fractures and lacerations. After the initial embalming I chose to allow the tissue to thoroughly firm and dry. I treated the internal tissue (through the lacerations) with a strong cauterant packed with Webril cotton allowing it overnight to treat the tissue and ready it for the time-consuming restorative efforts that would be required to bring this gentleman to a viewable condition. I can’t stress enough the importance of this step to ensure firm dry tissue to build on! When analyzing this kind of significant visible injury it is easy to be caught up and overwhelmed…I suggest looking at the prominent injuries individually and assessing your plan. Observe the face in smaller areas instead of the entire face. I chose to begin with repairing the left cheek damage first. I was able to bring the cheek back into proper proportion by packing mortuary putty inside (Fig. 4). When the mortuary putty was near the surface, I covered it with a layer of Webril cotton, tamping it into the putty and brushed a liberal application of pore closer. A handheld blow dryer will speed the drying. This will dry into a firm, stable foundation to begin wax work. At this point before attempting the detailed restorative work, I dress the deceased and place in the casket. I do this to eliminate possible damage to our delicate restorative work by dressing and handling. I cover the clothing and casket lining with plastic dry cleaning bags to eliminate the possibility of soiling. (Fig. 5) illustrates the progress using wound filler and surBy Wally Hooker, CFSP, MBIE facing restoring waxes. It’s easy to over work and smooth the wax to the point it looks fake. We don’t want the wax to look smooth like a baby’s skin…we want to replicate pores, scars, furrows. This particular gentleman had a depressed left eye socket in life, so there was no need to attempt to correct what mother nature gave. It took several hours of painstaking suturing with waxed dental floss to prepare for surface restoring wax. There were a multitude of injuries needing covering…which in the back of our mind brings us to a concern with cosmetics. I’m a proponent, with cosmetics, of ‘less is more’. I knew he couldn’t be covered with cosmetics and expect a good outcome. I warmed my surface restoring wax with a blow dryer in my hand and slowly worked a light brown cosmetic into the wax so I could fill each injury. This was a time consuming task…and if you refer to (Fig. 5) you can see the multiple colors of the injuries and restorative work to be covered. I used a lavender colored mortuary cosmetic primer to cover the entire face with one color. I used a triangular cosmetic sponge and made three light applications, allowing each coat to dry thoroughly. By using the primer first, I could more appropriately apply cosmetics and hopefully create an acceptable appearance (Fig. 6). As I began applying liquid cosmetics (this was before I had an airbrush), I could see things coming together. It puts a little spring in your step when you see the fruits of your labor and it is professionally rewarding as well. I was being very careful and adding very light layers of cosmetics and Embalming 101 colors, because I didn’t want him to look overdone. (Fig. 7) and (Fig. 8) show the final work in the chapel. Is he perfect? No. Is he acceptable? Yes. The family left the casket open and were very pleased. To this day, when I see his wife in public she always smiles at me, hugs me and as she hugs me, she whispers “Thank You!” It doesn’t get any better than that. Be well my colleagues, keep doing great work and we’ll talk more next month. Wallace P. (Wally) Hooker CFSP, MBIE, is the owner, funeral director and embalmer of Family & Friends Funeral Home of Wingate, IN. He and his wife, Janet designed, established and built their funeral home in 2004. Wally is a graduate of Worsham College of Mortuary Science, where he serves on the Advisory Board. He is Past President of the Indiana Funeral Directors Association and previous board member of North American Division of the British Institute of Embalmers. In addition, he has served as chief deputy coroner/investigator of Fountain County, IN for the last 24 years. FUNERAL HOME & CEMETERY NEWS www.NomisPublications.com Monthly Columnsonline at Can We See Him/Her? (Part 5) Fig. 4 Fig. 5 Fig. 6 Fig. 7 National Alliance for Children’s Grief CEO Vicki Jay to Retire Forest Lawn Announces the Promotions of Three Vice Presidents Vicki Jay LUBBOCK,TX— After seven years of steadfast leadership and dedication to the National Alliance for Children’s Grief (NACG) and the broader community of children’s grief support, their CEO, Vicki Jay, is set to begin a well-deserved retirement. Under Jay’s visionary leadership, the NACG has experienced remarkable growth, significantly expanding its outreach and resources to better support grieving children and families. She guided their organization through the challenges of the COVID-19 pandemic, fostering a learning community that developed innovative solutions for providing essential support during this critical time. Her relentless advocacy has driven groundbreaking initiatives, broadening our support for professionals nationwide. Jay’s efforts have not only increased their membership and educational engagement but also strengthened their financial reserves, ensuring the organization’s long-term stability. Her collaborative approach and passion for building partnerships have been instrumental in realizing the vision that no child grieves alone. The board is working through the process of selecting the next leader of the organization. In the meantime, Jay has graciously agreed to continue in her role to ensure that their focus on the critical work of the NACG remains during this period of change. Expressing her gratitude, Vicki shared, “It has been a privilege to serve alongside the dedicated staff, board, members, and national partners of the NACG. I am incredibly proud of what we have accomplished together, and I leave knowing that the future of NACG is bright, with clear focus and commitment on what needs to be done. Thank you for the honor and the opportunity to serve.” NACG board president, Tashel Bordere, PhD shared the following comments on Jay’s retirement. “Among Vicki Jay’s vast portfolio of leadership skills and accomplishments as Chief Executive Officer, perhaps her greatest strengths and talents offered to our prestigious organization are her versatility, ingenuity, collaborative spirit, and unwavering determination to leave NACG in an even stronger position and national standing than that which she found it.” The National Alliance for Children’s Grief (NACG) is a nonprofit organization that raises awareness about the needs of children and teens who are grieving a death and provides education and resources for anyone who supports them. Learn more at www. nacg.org. John Abele Vicky Franco Shawna de la Cruz GLENDALE,CA— Forest Lawn Memorial-Parks & Mortuaries President and CEO Darin Drabing is has announced the promotions of John Abele to vice president– Coachella Valley; Shawna de la Cruz to vice president– Park Operations; and Vicky Franco to vice president– Hollywood Hills. With over 14 years of experience in the cemetery and funeral profession, Abele has worked in a variety of capacities within Forest Lawn and its various locations, most recently as manager of Forest Lawn–Coachella Valley. He will be responsible for the daily operations of Forest Lawn’s Cathedral City, Coachella, and Indio locations. In his role, Abele will represent Forest Lawn on Continued on page A12 SEND US YOUR NEWS PO Box 5159, Youngstown, OH 44514 1-800-321-7479 info@nomispublications.com www.nomispublications.com

Page A9 August 2024 In today’s digital age, traditional industries are increasingly leveraging the power of the internet to disseminate knowledge and connect with their communities. Frigid Fluid, a leader in the funeral industry, has embraced this shift wholeheartedly, utilizing a variety of modern online platforms to make educational content more accessible than ever before. YouTube: Learning at Your Fingertips Frigid Fluid’s YouTube channel has become a hub for educational videos, providing professionals with crucial insights and training. Whether you’re a seasoned embalmer or a newcomer to the field, these videos offer valuable guidance and are easily accessible via Frigid Fluid’s website or directly on their YouTube page. This initiative ensures that learning can happen anytime, anywhere, making professional development more flexible and convenient. Instagram: Education with a Smile Frigid Fluid’s Instagram presence goes beyond traditional educational content. By blending informative posts with a touch of humor, the company makes learning engaging and enjoyable. Followers can stay updated with the latest industry tips, while also enjoying light-hearted content that brings a smile to their day. Podcast: The Funeral Cast with Ben Schmidt For those who prefer auditory learning, Frigid Fluid offers “The Funeral Cast,” a podcast hosted by Ben Schmidt. This series dives deep into various aspects of the funeral industry, providing listeners with expert interviews, insightful discussions, and the latest trends. It’s a perfect way to stay informed and inspired, whether you’re on your daily commute or working in the lab. Webinars: Earn CE Credits from Home Continuing education (CE) is a vital part of any professional’s journey, and Frigid Fluid makes it easier than ever to earn these credits. Their comprehensive webinars cover a wide range of topics and are designed to fit into the busy schedules of funeral professionals. Participants can sign up online and gain valuable knowledge from the comfort of their own homes, all while earning essential CE credits. Embalm Better Conference: Networking and Learning In-Person Despite the advantages of digital learning, Frigid Fluid recognizes the value of face-to-face interactions. Their annual Embalm Better Conference provides a unique opportunity for professionals to network, share experiences, and learn from industry leaders in person. This event fosters a sense of community and collaboration that enhances the overall educational experience. A Commitment to Continuous Improvement By harnessing the power of modern internet platforms, Frigid Fluid is setting a new standard for education in the funeral industry. Their commitment to continuous improvement and innovation ensures that funeral professionals have the resources they need to excel in their field. As the industry evolves, Frigid Fluid stands at the forefront, leading the way with cutting-edge educational content and a dedication to lifelong learning. For more information on Frigid Fluid’s educational initiatives, visit their website or follow them on social media. Frigid Fluid Revolutionizes Funeral Eductation Through Modern Internet Platforms Funeral Cast Podcast: Exploring the Intricacies of Funeral Service with Ben Schmidt Summer brings several decedent care concerns due to rising temperatures, which accelerate decomposition, foster bacterial growth, and increase insect infestation. Accelerated Decomposition Decomposition of body compounds is a chemical reaction that speeds up with higher temperatures, as heat provides the energy needed. To slow decomposition, refrigeration is used to lower the temperature, reducing reaction rates. Embalming is another method, involving the preservation and sanitation of remains with chemicals. This can be done through arterial embalming, where chemicals are injected into blood vessels, or topical embalming. Frigid Fluid offers a variety of arterial and cavity chemicals to address different needs, ensuring proper preservation and disinfection. Impact on Bacterial Growth Warm temperatures also enhance bacterial growth. Bacteria thrive in warm, moist environments, common during summer months. As decomposition accelerates, more food becomes available for bacteria, increasing their numbers and activity. To combat this, proper refrigeration and appropriate embalming solution concentrations are crucial. Embalming involves using formaldehyde to link bacterial proteins, neutralizing them and killing the bacteria. This prevents bacteria from processing food, moving, resisting, and proliferating. Tissue gas, caused by the bacterium Clostridium perfringens, is particularly concerning during summer. This anaerobic, gram-positive, spore-forming bacillus can cause In a world where podcasts are a primary source of entertainment and information, the Funeral Cast Podcast with Ben Schmidt stands out as a unique and enlightening show. This podcast brings together some of the funeral service industry’s most beloved characters to offer advice to the public, analyze funeral service in the news, and help other professionals navigate current issues. Each episode dives deep into the fascinating world of funeral service, providing listeners with insights and knowledge that are both informative and engaging. One standout episode, “What the Heck is a Landau Bar?”, explores the history and significance of the iconic “S-shaped” scrollwork on hearses. Ben Schmidt, the podcast host, interviews 15 funeral directors to uncover the origins and importance of this feature, offering a detailed discussion alongside co-host Mel. Another noteworthy episode, “Striving for Your Highest and Best” with Kenny Howe, features an in-depth conversation with Kenny Howe, a renowned funeral director and the 2024 Embalm Better Conference Speaker. Kenny, who owns multiple funeral homes and has been recognized as American Funeral Director’s Funeral Director of the Year, shares his expertise on community building and professional development. As the youngest person appointed to the severe gastrointestinal infections and translocate throughout a body. C. perfringens is resistant to formaldehyde, requiring additional chemicals like Frigid STOP (1-STOP-12) and 36+ (1-36PL) arterial fluid. Increased Insect Infestation Higher temperatures also attract more insects to decomposing tissue. During summer, flies, ants, and other insects become more problematic. Fly larva can survive on embalmed tissue, posing a significant issue during the warmer months. Frigid STOP (1-STOP-12) is effective against insects and larva, including maggots. It is recommended to seal orifices, such as nostrils and the mouth, to prevent fly eggs from being laid. In conclusion, the heat of summer significantly impacts decedent care by accelerating decomposition, increasing bacterial growth, and leading to higher insect infestation rates. Proper measures, including refrigeration, appropriate embalming techniques, and specialized chemicals, are essential to manage these challenges effectively. Missouri State Board of Funeral Service, Kenny’s insights are both inspiring and invaluable. The Funeral Cast Podcast not only educates its audience about the technical aspects of funeral service but also celebrates the dedication and passion of those who work in the industry. Each episode provides a mix of historical context, practical advice, and personal stories, making it a mustlisten for anyone interested in the funeral profession. Additionally, the podcast often features special segments where listeners can submit their questions and have them answered by industry experts. This interactive component ensures that the content is relevant and tailored to the audience’s interests and concerns. Join Ben Schmidt and his guests on this intriguing journey through the world of funeral service, and discover the hidden stories and knowledge that make this industry so vital to our society. Whether you’re a funeral professional or simply curious about the field, the Funeral Cast Podcast promises to deliver captivating content that will leave you both informed and entertained. Don’t miss out on the unique insights and fascinating discussions that only the Funeral Cast Podcast can offer. In a fast-paced world with high turnover rates among cemetery staff, maintaining and operating lowering devices has become a significant concern. Frigid’s OnSite Services offers a solution with experienced technicians who ensure top-notch inspection and repair of equipment. Partnering with Frigid enhances burial services, fosters employee engagement, and safeguards against gravesite accidents. Regular maintenance visits are key to Frigid’s offerings. Regular check-ups reduce the risk of unexpected malfunctions and prolong device lifespan. This proactive approach helps cemetery managers avoid costly breakdowns and ensures seamless burial operations. Frigid’s comprehensive training programs empower cemetery staff with the knowledge and skills necessary for selfsufficiency, enhancing employee engagement and confidence in handling lowering devices. Frigid’s services include tips and best practices for optimal equipment use, ensuring smooth operations. Safety is a top priority for Frigid’s On-Site Services. By maintaining equipment to the highest standards, Frigid provides a safe environment for both cemetery staff and families. This commitment to safety prevents accidents and ensures a respectful burial process for all involved. Frigid’s suite of services includes device repair, regular maintenance visits, new equipment setup, and operator training. Frigid tailors service plans to fit each cemetery’s budget and needs, offering flexible solutions to meet specific requirements. Cemetery managers looking to optimize their operations can rely on Frigid’s expertise. By partnering with Frigid, cemeteries invest in top-tier equipment management and a commitment to excellence and safety in their burial services. To learn more or schedule a visit, cemetery managers can contact Frigid directly. The company’s dedication to quality, efficiency, and employee empowerment makes them the go-to choice for cemetery equipment maintenance needs. Frigid’s exceptional service ensures every cemetery provides the best possible care and experience for families during difficult times. This collaboration ultimately leads to greater satisfaction, peace of mind, and lasting relationships with the communities they serve. The Impact of Summer Heat On Decedent Care Enhancing Cemetery Operations with Frigid’s On-Site Services BY FRIGID FLUID CO. BY ALEX HOLMES BY DR. DAMON DE LA CRUZ BY FRIGID FLUID CO. Frigid’s Director of Education, Dr. Damon De La Cruz, has pioneered the use of technology to make embalming knowledge easily accessible to everyone. Service Manager, Alex Holmes ensuring our veterans are lowered with care. Frigid Stop with Spray Connector Listen to Ben Schmidt on The Funeralcast on both Spotify and Apple Music platforms.

Page A10 August 2024 John Muster (left) with Devin Woodyard (right) of O. R. Woodyard Co. Funeral & Cremation Services, Columbus, OH taking delivery of the firm’s new Cadillac Federal Hearse during the recent Ohio Funeral Directors Association Convention. While attending the recent Funeral Directors Association of Kentucky annual convention in Louisville, representatives of Hindman Funeral Services of Hindman, OH took delivery of a new 2024 Cadillac Federal Hearse. Pictured (L to R) John Muster, Bennet Amburgey Jr., Mardy Terry and Dyaln Combs. Muster Coaches . 1-800-274-3619 . Calhoun, Kentucky In the fast-paced world of funeral service, it’s easy for professionals to find themselves caught in a whirlwind of daily tasks and responsibilities. If you’re a funeral home owner or manager, you often fall into the trap of working “in” the business rather than “on” the business. This approach can lead to mediocrity across the board, as we stretch ourselves thin trying to handle every aspect of our operations. A trusted friend once shared a powerful insight: “Do what you do best; trade for the rest, Jon.” This simple yet really smart statement still resonates with me today. By focusing on our strengths and delegating tasks we’re less proficient at, we can elevate the overall quality of our services and improve our personal and professional lives. Consider the impact of this approach: Enhanced Quality of Service: By concentrating on our areas of expertise, we can deliver exceptional results in those domains. For instance, if you excel at arranging services and comforting families, prioritize these tasks and delegate others. Increase Your Presence: Delegating responsibilities that drain your energy or cause undue stress can lead to greater job satisfaction and a happier personal life. Focusing on your strengths can make work more enjoyable and less stressful, reducing the risk of burnout in our emotionally demanding profession. Empowered Team Members: Delegating responsibilities allows your staff to grow and develop their skills. This not only improves their job satisfaction but also strengthens your team as a whole. And one of the biggest factors, their By Jon O’Hara, CEO, Great Lakes Partnership trust grows in you. Efficient Resource Allocation: By trading tasks with others who specialize in those areas, you ensure that each aspect of your business receives expert attention. This can lead to better outcomes and increased efficiency. As we move through 2024 at GLP, the mantra of “Managing Less, Leading More” is gaining traction. And I’m not sure that our theme will change next year. This move has made everyone here at GLP happier. By building on team members’ skills, potential and encouraging self-management, we are creating a more effective workplace. Consider the example of embalming. While critical to our profession, I believe not every funeral director needs to be an expert embalmer. If this is your strong suit, I’m relieved and I envy you. But if you are a front-of-the-house FD like me, I specialize in guiding families through the experience. I rely on a few close friends who are expert embalmers. By having one of my colleagues perform the embalming procedure, I’ve found that my stress level is literally cut in half. I know I will receive the highest-quality preparation, allowing me to focus on areas where I or you excel, such as arranging services or preplanning. The moral of the story: embracing our strengths and acknowledging our limitations is not a sign of weakness, but a mark of effective leadership. By doing what we do best and trading for the rest, we can elevate the standard of care we provide, foster a more satisfied and capable team, and ultimately lead more fulfilling professional lives. As we navigate the complexities of funeral service, let’s try to remember we don’t have to do everything ourselves. Orchestrate your team where each Critical Thinking: The Evolution of the Funeral Profession member shines in their area of expertise. This approach not only benefits us as professionals but also ensures that the families we serve receive the highest quality care during their time of need. FUNERAL HOME & CEMETERY NEWS www.NomisPublications.com Monthly Columnsonline at Jon O’Hara is a forward thinking funeral director & CEO of the Great Lakes Family of Companies. Jon is a first generation funeral director and in addition to working as a funeral director, he has also worked for Aurora Casket Company, Tributes.com, and The Outlook Group. He founded Great Lakes Partnership in 2018, which has grown from solely a pre-need marketing organization to a strategic consulting partner for funeral homes. He is also currently building his first funeral home location in Chesterfield Twp, MI. He lives in the Detroit area with his wife, Michelle, two sons, Henry and Teddy, and Labradoodles Sydney and Annie. Contact Jon O’Hara at 586-636-6611 or johara@greatlakespartnership.com. “Do What You Do Best; Trade for the Rest” Long-Time NASCAR Employee Gets Unique Funeral Service ORMOND BEACH,FL— The Daytona International Speedway recently lost a mainstay in the ticket office. Wellknown and loved, Juanita “Lightnin” Epton, was a longtime employee at the famous Florida track. She was 103 years old when she passed. “When I was arranging services with the family, I around the track one last time, just like the NASCAR winners do after a race. Then they went to Volusia Memorial Park, where Lightnin was entombed. Later, NASCAR and Daytona Speedway had a service at Victory Lane where 300-350 people attended. Dignity Memorial sets up Lightnin’s life story. Dignity Memorial’s life stories can be set up at the church, chapel, or other venue. Epton’s family brought in old photos, past articles, awards, and other items for her life story as brought up the idea of a final lap on the raceway for Lightnin’s celebration of life,” says Sal P. Passalaqua, Jr, area manager and funeral director of Volusia Memorial Funeral Home, a Dignity Memorial provider. “They apparently were already discussing it, so we had the same idea.” Sal was involved in the Ormond Beach Chamber of Commerce and so was Epton’s granddaughter. The two befriended each other, and Dignity Memorial’s Volusia Memorial Funeral Home was selected to prepare Lightnin’s celebration of life service. The family wanted two services. One at Lightnin’s longtime church, Central Baptist Church. Following a morning religious service there was a 12-motorcycle police escort to the track. The hearse and limo did a final lap around the track, stopping at the start/finish line. President of the track Frank Kelleher handed her great granddaughter the checkered flag. They hung it out the window and drove Continued on page A11 @Nomis.Publications Like us on

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