November 2023

Page B8 november 2023 FUNERAL HOME & CEMETERY NEWS Section B FIND A SUPPLIER OR BECOME A MEMBER AT WWW.IMSA-ONLINE.ORG JOIN THE MOST TRUSTED Marketing initiatives that promote IMSA members RESOURCE OF FUNERAL AND CEMETERY SUPPLIER COMPANIES Funeral & Cemetery Association Savings A Press Release Service Exclusively for You A Code of Ethics to differentiate IMSA Suppliers MEMBER BENEFITS NORTH HOLLYWOOD, CA— PortraitsAtNeed. com has announced their latest gratitude program for funeral homes, “Portrait Rewards.” Now all funeral homes will receive one free custom memorial portrait credit after every ten portrait orders. This applies to both downloadable digital portraits and framed canvas portraits delivered. Tracking the program is easy. has integrated an automatic progress tracker visible in the funeral home account, that will add one star for each portrait order placed. When 10 stars are accumulated, the credit will automatically be applied. is kicking off the program by adding one star to all accounts. “We are committed to our customers and their families 100%. The tremendous feedback we have received from funeral professionals for our portrait service quality, turnaround time, and new downloadable digital portrait, has exceeded our expectations. For this reason, we wanted to create a new program to show our support back to funeral homes dedicated to improving the portrait quality for their families,” said Paul Good, CEO and founder. is the only vendor in the industry to use a flat rate price business model to create custom memorial portraits. Designed to help funeral directors know the price upfront, they accept photos in any condition 24/7/365, include all photo edit requests, allow Shows Appreciation with New Program: “Portrait Rewards” – Providing Every 11th Portrait Free of Charge limited revisions, and provide free online proofing. offers digital portraits for online use and local printing; and framed canvas portraits delivered as soon as next day. For nearly two decades has provided professional photo services that are often beyond local resources and automated photo editing tools. Each portrait is created with care by their team of experienced and skilled artists. Examples of the most common services requested are: to optimize small and low-resolution photos for large prints; combine multiple people into one photo; add a complimentary background to a decedent portrait; colorize black and white photographs into color. Restore old photographs; and include a decedent name or funeral home logo in a portrait. Funeral directors are encouraged to visit and evaluate the service at no cost by receiving their first downloadable digital portrait for free in order to determine if the service is right for their business. Call 888-2401170 or email support@ for additional information. Gather Partners With Arbor Day Foundation to Give Families Another Way to Remember a Loved One BOISE,ID— Gather has announced a groundbreaking partnership with the Arbor Day Foundation, a renowned nonprofit organization dedicated to environmental conservation and sustainable practices. This collaboration aims to improve the way families honor their loved ones by introducing the option of planting memorial trees through Gather’s Remember Pages, while also helping Arbor Day reach their goal of planting 500 million more trees by 2027. In a world where environmental consciousness is paramount, the partnership between Gather and the Arbor Day Foundation offers an eco-friendly alternative to traditional memorial gestures. Through Remember Pages, a personalized digital space created by funeral homes tocommemorate loved ones, families can now purchase memorial trees that will be planted in honor of the deceased. These living tributes provide a lasting connection between the family and nature, creating a legacy that flourishes and grows over time. As a testament to their commitment to the funeral homes that adopt this innovative service, Gather is pleased to offer 15% of the commissions from memorial tree purchases directly back to participating funeral homes. This not only provides an additional revenue stream for funeral homes, but also reinforces their dedication to providing unique and meaningful experiences to grieving families. By joining forces, Gather and the Arbor Day Foundation are pioneering a compassionate and ecologically-conscious approach to remembering loved ones. Through this partnership, families can find solace in knowing that their tribute not only celebrates the life of their loved ones but also contributes to the preservation and growth of our natural world. Gather, a leading funeral home software company, is dedicated to empowering funeral professionals with innovative tools to create meaningful and personalized experiences for families during their times of loss. With a commitment to technological excellence, Gather continues to redefine the funeral service landscape. To learn more, visit or call (888) 492-2697. The Arbor Day Foundation is a recognized non-profit leader in promoting tree planting and environmental stewardship. With a mission to inspire people to plant, nurture, and celebrate trees, the foundation aims to make a positive impact on the world’s forests for present and future generations. Second Consecutive Increase to Growth Rates Funeral Directors Life (FDL) is raising its growth rates for the second consecutive time this year for all new business done through its preneed product offerings. On average, the growth rate will increase by 0.5% or 50 basis points. The increase will be applied to all new business with an effective date of October 1, 2023. “When we implemented the first growth rate increase in January, we committed to continue tracking trends in the interest rate environment and making adjustments we felt were sustainable,” said Kris. “We are pleased to now be able to increase our growth rates once again.” FDL was the first preneed company to make a move to increase growth rates at the beginning of the year, and now the company is leading the way to raise rates for a second time. “We want to help funeral professionals with services that they find valuable, and that goes beyond offering excellent preneed products,” added Seale. “Our overall goal is to help funeral directors save time so they can focus on doing what only they can do: serving families in their time of need.” All-in-One Marketing Packages Funeral Directors Life also introduced its new allinclusive marketing packages for funeral home clients. These packages offer a range of digital marketing options, including social media management, Google Ads, Facebook ads, YouTube ads, custom video production, customer relationship management (CRM), preneed eCommerce, website management, aftercare, and more. “What sets FDL’s marketing packages apart from other options available to funeral homes is that all these services work together in one ecosystem,” said Drew Seale, Executive Vice President and Chief Marketing Officer. “This means that funeral homes benefit from working with a single marketing company with a cohesive message and strategy across all marketing channels.” In addition, website management is a new offering that is now included in the marketing packages. “Our goal is to provide top-level service to funeral homes, especially when it comes to websites,” said Drew. “We have partnered with Tukios to provide proprietary options with messaging that builds the value of the funeral and offers multiple options for capturing leads. The websites are created by professionals who understand the funeral profession, and it shows. We want to offer funeral homes something they can’t get anywhere else—an affordable, high-quality website with customization options and the exceptional content and customer service our clients have come to expect from FDL.” Funeral Directors Life is focused on being the best, most-respected provider of service to the funeral profession with preneed solutions, financial services, and technology offerings. They help their clients improve their businesses and grow their profitability through their full-service solutions. Businesses requires more than preneed solutions – that’s why they’re more than a preneed company. For more information about Funeral Directors Life, visit www. Funeral Directors Life Continued from Page B5 Digital Directory Now Available Download instantly at Save on Shipping!