November 2023

Page A27 november 2023 FUNERAL HOME & CEMETERY NEWS Section A Allow your customers to remember the one who has passed with a tangible imprint that captures the unique impression every life makes. Offered in a variety of keepsakes: pendants, cremation keepsakes, earrings, armed services style dog tags, rings, tie tacs, charms, and keychains as well as custom requests. Available in Sterling Silver as well as in 14kt. Yellow, White or Rose Gold with genuine birthstones. For a Free Display Kit contact us at: 1-800-774-0306 www.pmkeepsakes.com | pmkeepsakes@aol.com HANDCRAFTED IN THE USA A Keepsake of Love PMI008-5x4 AD 04-2023.indd 1 4/5/23 7:55 PM US Cremation Equipment leads the way. It all comes down to… PERFORMANCE! www.uscremationequipment.com • info@uscremationequipment.com Service Performance · Rapid Response Times · Attentive to Your Needs · Experienced & Knowledgeable Equipment Performance · Low Cost Ef cient Operation · No Cool-Down Between Cases · Fast Processing Times · Longer Equipment Life · Obese Case Capacity · Fully Automated Controls Call 321.282.7357 We build the best and service the rest. 2023 NFDA International Convention & Expo Post-Convention Highlights ASD Unveiled New Call Forwarding Check Feature at 2023 NFDA Convention The first Lego set winner at NFDA was C.R. Lyons of C. R. Lyons and Sons Funeral Home in Danvers, MA. C.R. is pictured being handed the Lego Embalming Room by ASD National Sales Manager, Craig Meehan. (Left: ASD Account Manager, Summer Greenwood; Far right: ASD Finance Administrative Assistant, Joe Kelley.) MEDIA,PA— ASD – Answering Service for Directors was pleased to introduce its new Call Forwarding Check solution at the National Funeral Directors Association (NFDA) Convention in Las Vegas. Created by ASD’s in-house technology team, this advanced telecommunication tools was designed exclusively for funeral homes to bolster the protection of their valuable phone lines. In the sensitive and demanding funeral profession, seamless communication is paramount, and ASD understands the importance of safeguarding each call that comes through. By automatically verifying the integrity of call forwarding settings on a regular basis, ASD’s Call Forwarding Check mitigates the risk of missed ing that families in need receive the compassionate and prompt assistance they deserve. During the 2023 NFDA Convention, ASD looked forward to demonstrating the company’s latest innovation. Funeral directors who visited ASD’s booth were given early access to be among the first to try this new solution. The company planned to test the Call Forwarding Check with a select group of early adopters before making it available to all of their clients. This provided NFDA attendees with an exciting opportunity to get an exclusive preview of a brand-new ASD feature. ASD is also looking ahead to future applications on the horizon. For instance, the company’s IT team is currently working to take this technology to the next level by giving funeral directors the ability to forward their phone lines using the ASD Mobile app. This forthcoming solution will provide funeral directors with the convenience of controlling the funeral home phone lines effortlessly. “ASD acknowledges the indispensability of human touch in funeral home communication, even as AI creates new opportunities. Our innovative Call Forwarding Check solution exemplifies the perfect fusion of technology and human connections,” shared ASD family-member owner, Kevin Czachor. “While these tools operate automatically within our answering service system, they provide funeral directors with a vital safeguard, ensuring constant line coverage and empowering them to enhance customer care for bereaved families. We looked forward to debuting this new solution at the NFDA Convention.” ASD has created a new class of answering service for the funeral profession. Family owned and operated since 1972, ASD blends state-of-the-art technology with an extensive, 6-month training program focusing on compassionate care. The company’s custom-built communication systems and sophisticated mobile tools were designed solely to meet the needs of funeral professionals. By offering funeral directors unmatched protection for their calls, ASD has redefined the role of an answering service for funeral homes. For more information, visit www.myASD.com or call 1-800-868-9950. calls during critical moments. When the system detects a phone line has not been forwarded by the end of the funeral home’s programmed office hours, ASD will proactively contact the designated on-call person to notify them that their phone line(s) have not been properly diverted to ASD. Funeral directors can rely on this feature to maintain uninterrupted connectivity, ensur-

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