Page A2 September 2024 Published monthly by: Nomis Publications, Inc. PO Box 5159, Youngstown, OH 44514 1-800-321-7479 • fax 1-800-321-9040 www.NomisPublications.com info@NomisPublications.com Subscription: United States $30.00 - Canada/Mexico $60.00 - Outside North America $75.00 Circulation 21,000 per issue. Deadline for Press Releases: 5th of the Previous month. Advertising: Display Ad rates sent upon request. Classified and Shipping Directory rates published in each issue. All advertising must be received by the 5th of the previous month. Due to the vast amount of sources, the publisher is not responsible for the content of any news articles or advertisements. Nor is the publisher responsible for any loss of revenue by failure to insert an advertisement. The contents of any advertisement submitted for publication are only the publisher’s responsibility if the error is made by the publisher’s typesetting department, and then only to the extent of the typesetting charges. 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Obituaries... etc. Columns Critical Thinking by Jon O’Hara.....................................................................A10 Embalming 101 by Wally Hooker......................................................................A8 HearseHub by Mike Jamar................................................................................B6 Klicker’s Krossword Korner.............................................................................B4 Last Writes by Jim Kurtz.................................................................................A16 Memoires des choix des Jacque by Kate Frediani-Gorman..........................B10 Museum Corner...............................................................................................A22 Musings with Marika by Marika McMeans......................................................A14 Observations by Steven Palmer.....................................................................A12 Powerhouse Marketing With Welton by Welton Hong.....................................A6 Random Musings by Nancy Weil......................................................................A4 Share This With Widowers by Fred Colby......................................................A20 Monthly Features Educational News.......................................................................................... A20 Death Notices. ............................................................................................... A26 Suppliers News................................................................................................ B1 Association News.......................................................................................... B13 Shipping Directory........................................................................................ B18 Classified Ads. .............................................................................................. B21 At that time, Amarillo College offered a program in Mortuary Science, and Luis enrolled in 2007. “I moved to Amarillo to go to college. I didn’t know a single person. My parents thought it was crazy, but I knew it was what I had to do,” says Luis. He called Keith Bassett with A to D Mortuary Services every day for two weeks about a job. “He was so busy,” says Luis. “Now I understand.” After a month in Amarillo Luis was hired and began his career. Over 17 years he worked in Plainview, Lubbock, and even in Denver for a year. “It was way busier. Too busy to do things the way I like to do things,” says Luis. In 2020, Phillip Hass passed away. The funeral home was sold to a corporation and became in 2021, Luis Funeral Home Returns to Dalhart, Texas Continued from Front Page moved to Dalhart to manage Horizon. Dalhart is in the middle of nowhere. It’s 90 miles NW of Amarillo and the last stop in Texas,” says Luis. I had never worked in a corporation before, and it just wasn’t what I expected. My goal had always been to be a funeral home owner. To be able to help families. Funerals can be costly, but they can also be a beautiful thing. Every single person deserves their story to be told and deserves a service in their honor. This shouldn’t leave a financial burden on the family.” His hope was to do this back home in Plainview. Instead, he was in Dalhart, where he had never lived before. “I was trying to go back home, but every door kept closing,” Luis says. He began getting frustratContinued on page A19
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