August 2022

Page B8 August 2022 FUNERAL HOME & CEMETERY NEWS Se c t i on B StoneMor Inc Expands Partnership with Sympathy Brands Advancing Holistic Family Care Solutions BENSALEM,PA— StoneMor Inc announced an expansion to its existing strategic partnership with Sympathy Brands Company (S2 Brands, Inc). The expanded services enable StoneMor to provide a holistic experience to every family, every time, connecting its cemeteries, funeral homes, families, and supporters when planning, mourning, and memorializing loved ones. Since developing its strategic alliance in September 2021, Sympathy Brands partnership with StoneMor funeral homes has provided comprehensive family care from pre-planning and at-need, through continued care and memorialization services, blending personal services with appropriate technology. The partnership streamlines workflow and enriches family care helping with the digitalization of all aspects of the cemetery. A customized user-experience has been created specifically for cemeteries within the Sympathy Brands’ platform, SBConnect™. The single connection point eliminates day-to-day logistical complexities, creates personalized interactions and helps drive revenue for cemeteries. Unique solutions include virtual seminars and meetings to strengthen and assist in the sales process, planning tools, memorialization and support services, and automated aftercare. Sympathy Brands’ consumer-focused suite of technology streamlines each cemetery’s efforts and creates a unified experience for every family at their time of need. “We are thrilled to bringing this platform to our cemetery families. The response in our Funeral Home locations has been very positive. We continue to move forward in partnership with Sympathy Brands to become the industry leader in digital solutions for the families we serve,” said Joe Redling, StoneMor CEO. “Our shared vision for providing families with the most supportive and streamlined experience, by bringing technology to the forefront makes our joint initiatives unique,” says Michael Schimmel, CEO of Sympathy Brands. “Designing solutions that benefit families and team members across the organization remains a motivator for the personalized approach and digitalization of the industry through product design and feature enhancement. StoneMor and Sympathy Brands expanded strategic alliance continues to modernize end-of-life matters by ensuring families receive the most personalized, compassionate, and comprehensive experience while navigating sensitive situations. To learn more, visit for more information. Scan QR for our website 1-888-792-9315 • Mortuary Coolers starting at $5,899 Mortuary Coolers Exceeds Growth Expectations with 5,000+ Funeral Homes Enrolled in Legacy Pro CHICAGO,IL— Legacy Pro,’s newest program to enhance the funeral home search experience by spotlighting trusted local funeral home partners, has just surpassed 5,000 funeral homes enrolled. With an increase in the number of visitors looking for information on their local funeral homes, saw an opportunity to help them find the best information. Legacy Pro lets funeral homes claim a premium business page in the no. 1 online funeral directory, where they can customize what visitors find about their business, featuring: A complete listing of their professional services include: extra details about how they help customers (e.g., handicap accessible, veteran services); an image carousel to showcase their facilities, locations, team, etc; video uploads to give online visitors a virtual experience; a larger custom text area that delivers better Google search results; and an up-to-date feed of current obituaries for upcoming funerals. Once a funeral home claims their free listing, they are awarded the “Trusted Partner” badge to show visitors that the business profile is connected to the funeral home and offers the most up-todate information. “Legacy has the audience our businesses want and need to be in front of every single day,” said Tom Antram, CEO of French Funerals & Cremations. “By placing our notices directly onto Legacy’s powerful distribution network, the results are more branding, more traffic to our sites, and new e-commerce opportunities for us.” In addition, when funeral homes enroll in the Legacy Pro program, they are provided with extra benefits including marketing insights, reach, and revenue. All Legacy Pro funeral home partners receive: automatic inclusion of all their obituaries in the Legacy search network; a dashboard to view monthly visitor analytics; and revenue share on e-commerce from Legacy visitors. “Legacy has been hard at work listening to the needs of the funeral homes. Being able to maximize their presence on the world’s largest website for consumers looking for obituary and funeral home information is paramount to their marketing strategy,” said John Heald, general manager for the funeral home channel at “Branding, traffic, exposure, and e-commerce opportunities are pillars to a marketing campaign, and given that this program is 100 percent free, it is quickly becoming one of the best programs in funeral service for forwardthinking businesses who want to leverage the 44 million monthly unique visitors that Legacy gets each month.” To learn more about becoming a trusted partner of and taking advantage of the free Legacy Pro offering, please visit and reach out to John Heald at jheald@legacy. com. is the global leader in digital obituaries, serving 40 million users each month. They partner with thousands of local news providers and funeral homes in the United States, Canada, Australia, New Zealand, and the United Kingdom, delivering innovative memorialization solutions that help families everywhere honor and remember their loved ones. Legacy’s partners benefit from unparalleled scale and expertise, innovative e-commerce solutions, and award-winning customer support. Legacy is headquartered in Chicago, IL. Visit new.legacy. com for more information. Like @Nomis.Publications Like us on Order On l i ne at www.Nomi sPub l i cat i ons. com or ca l l 1-800-321-7479 “ I Lo ve My Fune ra l D i rector ” “ I Lo ve My Cemete r i an ” Now is the PERFECT T IME to order the PERFECT GI FTS Order Your Favorite Plush Animal with a Funeral Director or Cemeterian Shirt! Customization Available! Call for Details.