August 2022

Page B7 August 2022 FUNERAL HOME & CEMETERY NEWS Se c t i on B WEST DES MOINES,IA— Lyndon Peterson, Executive vice president of sales and marketing for Homesteaders Life Company, has announced the promotion of Danielle Burmeister to vice president of marketing and communications. “Over the last few years, Danielle has successfully led her team through the challenges of remote work while navigating the rapidly increasing demand resulting from Homesteaders’ growth,” said Peterson. “Her knowledge, skills and leadership make her an excellent addition to our executive leadership.” Burmeister joined Homesteaders in 2015 as a marketing communications specialist and has since held several roles in the department, most recently as director of marketing communications. In her new position, she will lead the team responsible for all aspects of Homesteaders’ marketing and branding. Burmeister will take over the marketing leadership reins from Dean Lambert, who will be transitioning to a new role within the company on August 1. “I am grateful for the support and development opportunities afforded me throughout my time at Homesteaders and feel very fortunate to work alongside an incredibly talented and hard-working team,” Burmeister explained. “I look forward to the opportunity to assume a more strategic role as our team works to support our company’s success and that of our funeral home customers, agents and affiliates.” Outgoing vice president of marketing communications Dean Lambert affirmed Burmeister’s appointment. “Among the mere handful of individuals who have held the position of vice president of marketing throughout its 116-year history, Burmeister will be the youngest individual, and the first woman, to lead the department,” he observed. “She is fully capable of assuming responsibility for evolving the Homesteaders brand and will thrive as the organization broadens its go-to-market strategy to include greater consumer outreach. I am very excited to support her promotion and feel fortunate to witness the next generation of marketing leadership in action at Homesteaders.” Burmeister has a Bachelor’s Degree from Central College in Pella, IA, and a Master’s Degree from Iowa State University. She currently lives in Ankeny, IA, with her husband and two children. Homesteaders Life Company, a mutual company owned by its policy holders, is the national leader providing products and services to help people design a better farewell. Grand O’Vale Hearse Princess Formal Sedan CUSTOM BUILT VEHICLES WITH A TIMELESS DESIGN Place your order for a Rosewood Classic Coach and Sedan Today! 1215 E. Broadway • Morrilton, AR 72110 • 501.477.2229 • CONTACT OUR SALES STAFF FOR AVAILABLE OPTIONS Brumeister Appointed Homesteaders Life Company Vice President of Marketing and Communications David Wachs Handwrytten Robots Continued from Page B1 er and CEO of Handwrytten. “By leveraging cutting edge robotic technology, we are able to automate what is seemingly impossible to automate. These notes have been proven to drive incredible and lasting results for our clients.” The handwriting on Handwrytten notes is indistinguishable from real human handwriting. There are 23 handwriting styles to choose from, or users can upload their own handwriting and signature for a truly personalized style. Users can select from more than 100 card designs or design their own online by uploading a funeral home logo, image or other custom graphic. In addition to sending handwritten notes after a service, funeral directors can stay in touch with families and send a remembrance note on the anniversary of a loved one’s passing or burial wishing the family well. Or, use Handwrytten to provide updates on when gravesite maintenance is conducted, special plans for holiday decorations, or to follow up with people who visited the facility and are considering purchasing plots for their family. Handwrytten was formed in 2014 to reignite the art of handwritten correspondence. Handwrytten is used by clients ranging from Fortune 500 corporations to small retailers and consumers, Handwrytten is the global leader in handwritten notes. For more information, visit Danielle Burmeister Send Us Your News! Email PO Box 5159, Youngstown, OH 44514 • Fax 1-800-321-9040