Like empty pages waiting to be filled with words, blank walls offer exciting but intimidating possibilities. Both the writer and the decorator have a responsibility to use the space well – to amuse, to distract, to console, to encourage reflection. Effective wall art, like effective prose, requires a theme.

  What theme or message is communicated through your wall art? Is the message “quiet comfort”, a celebration of local history, “wonders of nature” or “classic” design?

  “Comfort” and “welcome” speak to us in a lighthouse theme using rustic-framed pictures, lighthouse statues on shelves and a matching display blanket; or through a classic Jeffersonian theme with master’s reproductions, wall sconces and iron scrollwork; or with a western theme of cowboy paintings and American Indian art.

  If your walls could speak, what would they say? Sadly, some walls whimper the following:

•     “I don’t care.” Skimpy wall art suggests a lack of interest. PLEASE use the same attention to detail in your facility’s appearance as you do in your work.

•     “I’ve got a case of ADD (Attention Deficit Drywall)!” Pictures hung haphazardly on the walls speaks of disorganization. Don’t dot the walls with random images. Determine a theme and group common images. Be bold!

•     “I’m out of focus.” Group images by theme, concept, or medium. Black and white photos, Audubon prints or shadow boxes are all fine examples of wall art – but not when mixed together like a crazy quilt on the wall. Determine the focus of a collection and ruthlessly exclude anything that does not promote that focus.

•     “I am SOOOOO bored!” Framed pictures picked up at a dollar store, washed out colors, trend art from the 70’s add NOTHING to your guests’ experience.

  If your walls are speaking these complaints, it’s easy to improve the situation.

•     Position artwork to define a furniture grouping.

•     Use artwork to draw the eye down a long hallway.

•     Complement furniture with appropriately-sized wall accessories.

•     Create wall groupings using a mix of items that work together such as

•     Pen & ink prints, wall shelves, commemorative plates, sconces, quilt squares

•     Install a photo gallery away from high-traffic areas.

•     Display awards in the consultation room and at the front door entry.

  If there is an objection to adding artwork because of possible wall damage, use these great decorator tips to prevent the appearance of an on-going demolition project.

  For wallpaper: Cut a small ‘V’ in the wallpaper, use a sharp knife to lift the cut section and fold it back. Hammer the nail in the blank space. When the nail is later removed, glue down the lifted wallpaper.

  For plaster/drywall: Using paper, make a full-size template of wall groupings to ensure correct positioning. Lay paper on the floor sized to the wall space. Position awards, photos, collections, etc. on the paper. When satisfied, draw around each item. Note where the hook/nail should be placed. Tape the paper template to the wall. Adjust. Nail through the paper. Remove paper and hang artwork.

  For any walls: Gently apply masking tape to wall before making a mark. Tape can be easily moved to ensure correct nail position. Nail through the tape to keep wall more secure (less flaky). Only a small nail hole and no marks will remain which makes for easy repair.

  Guidelines when working with wall art:

•     Hang pictures 8-15” above a piece of furniture to allow some visual space.

•     Balance the perceived weight of the furniture with art selections.

•     Position pictures at eye level or centered around 63”-66” from floor to create a dramatic art gallery effect.

•     Highlight a special art piece in a place of honor.

•     Use mats and appropriately-sized frames to enhance artwork.

•     MOST IMPORTANT – Change artwork when furnishings are updated.

  Just as periods and commas clarify the written word, art adds punctuation to design. As with a good book, effective wall art should draw visitors in and engender a desire for more.

  In this business, it is so important to provide a stopping point to allow visitors to pause, breathe and reflect. Effective wall art subtly encourages visitors to be comfortable, feel welcomed and have time for reflection. With a little planning you can nail this idea and your facility will look picture perfect!