December 2021

Page B13 DECEMBER 2021 FUNERAL HOME & CEMETERY NEWS Se c t i on B GoodTrust Partners with C&J Financial to Empower Grieving Families with Digital Legacy Management (L to R) Andrew Quist, Vice President/Associate General Counsel, Security National Financial (parent company of C&J Financial), Rikard Steiber, CEO/Founder of GoodTrust, Jamie Meredith, Executive Vice President, C&J Financial. a century, C&J and its affiliates have been providing financial and administrative so- lutions to the funeral industry and have funded 735,000 plus funerals providing more than $4.4 billion in assignments to thousands of funeral homes and cemeter- ies. C&J currently funds in excess of 56,000 funerals and provides $415,000,000 plus in assignments to more than 3,000 funeral homes and cemeteries annually. For more information, email relief@CJF.com or visit www.cjf.com . GoodTrust is the leading digital legacy and end-of-life planning platform. It al- lows anyone to manage memories and digital assets for the “afterlife,” desig- nate who should have access, and create innovative ways to connect the stories of the past with the future. GoodTrust also helps families who have lost some- one take care of the deceased person’s digital assets through memorialization, asset management or shutting down ac- counts. The GoodTrust will-creation tool is free and only takes 15 minutes. Visit www.MyGoodTrust.com or email info@mygoodtrust.com for additional information. MENLO PARK,CA— Good- Trust an d C&J Financial are excited to announce a new part- nership that helps pre-need and at-need families easily and secure- ly take care of their digital legacy. “Grieving families shouldn’t need to worry about preserving the priceless online content of their loved ones,” said Rikard Steiber, CEO and founder of GoodTrust, the leading digi- tal legacy and end-of-life plan- ning platform. “We also want to allow any C&J clients to plan ahead so their legacy is treated according to their wishes.” The partnership offers all new and exist- ing C&J Financial clients, the GoodTrust Premium Plan for 3 months with a free will-maker-tool and VIP service to take care of accounts like Facebook and Linke- dIn after someone passes away. GoodTrust also makes it possible for anyone to secure their online life with a digital vault. Users can also create their will for free in less than 15 minutes and share stories and memories like animated photos or future messages. “We are thrilled to be partnering with GoodTrust to help our clients take care of this important need in today’s connect- ed world by ensuring their digital legacy,” said Jamie Meredith, executive vice presi- dent, C&J Financial. Funeral homes were able to activate this offer for their families starting on October 20 at the 2021 National Funeral Directors Association (NFDA) International Con- vention and Expo in Nashville, TN. Founded in 1996, C&J has become the largest provider of insurance assignment funding in North America. For a quarter of MUSIC CITY 2021 NFDA Convention Highlights continued Get the Best of Trust and Insurance from Physicians Mutual OMAHA,NE— Physicians Mutual now offers the best of both worlds with its new InTrust Preneed product suite, combin- ing the higher return potential of a trust with the reliability and safety of insur- ance. The company launched the newest preneed product innovation at NFDA in Nashville. The current low interest rate environ- ment can mean low growth rates on tra- ditional preneed insurance. Some funer- al home owners are turning to trusts to fund preplanned services, but trusts don’t pay commissions or fund a marketing pro- gram. Physicians Mutual’s InTrust Preneed makes it possible to get the higher return potential of a trust while still growing your preneed program with robust marketing and commissions. This unique program is only available from Physicians Mutual. The InTrust Preneed product suite offers three components to maximize the sustain- able growth of your preneed program: Sin- gle-pay trust with three investment options to suit any funeral home’s needs; Single-pay insurance with an additional growth rider; and Multi-pay insurance with new family- friendly payment options and growth rates that can exceed 3 percent. “We’re very excited to offer trust and in- surance funding options in one simple pro- gram,” said Brice Ballard, vice president at Physicians Mutual. “Interest rates have tak- en a toll on what preneed carriers can cred- it for growth, so we had to come up with a better solution. The InTrust Preneed prod- uct suite can be a great fit for any funeral home looking for a program that benefits both the firm and the families it serves.” Physicians Mutual Insurance Compa- ny and Physicians Life Insurance Com- pany are members of the Physicians Mu- tual family. Physicians Mutual Insurance Company offers reliable Medicare Supple- ment, dental and supplemental health in- surance. Physicians Life Insurance Com- pany provides important life insurance coverage. The company additionally of- fers funeral pre-planning to help meet the growing needs of funeral home owners and the families they serve. The compa- nies have more than $4 billion in assets and consistently maintain some of the highest financial strength ratings in the nation from independent insurance ana- lysts, including A.M. Best Company and Weiss Ratings. Founded in 1902, Physi- cians Mutual® is headquartered in Oma- ha, NE. To learn more about the Physi- cians Mutual InTrust Preneed product suite, call 1-800-974-1802 or visit www. PhysiciansMutual.com/preneed. Photos Courtesy Elizabeth Roberts, Roberts & Downey Chapel Equipment, Argenta, Illinois On l i n e a t www. 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