June 2020

Page A30 JUNE 2020 FUNERAL HOME & CEMETERY NEWS S ec t i on A mymortuarycooler.com Are you state compliant? Your Real Source. Anywhere. Anytime. Online Directories Updated Daily PO Box 5159 • Youngstown, Ohio 44514 • 800-321-7479 • kim@nomispublications.com Go To L king For a Funeral Home, Trade Service or Supplier on your Computer, Tablet or Cell Phone? Social Media Marketing Cage Match Continued from Page A29 LinkedIn is the fighter you bring in for a specific type of match. LinkedIn is a business-to-business network that works best for businesses that are marketing to oth- er businesses. While funeral home managers and oth- er deathcare professionals should claim their LinkedIn profiles to build trust and authority, engaging regular- ly on the platform for marketing purposes is typically more helpful to deathcare firms that serve other busi- nesses in the niche than those that serve the public. Choose Your Team and Start Marketing on Social I’ve highlighted some of the top contenders in the space, but they certainly aren’t the only options. Make sure you do your own scouting to understand what might be best for your deathcare firm. Then, get to work setting up your profiles and publishing inter- esting, relevant, and helpful content to connect with your target audience. Welton Hong is the founder of Ring Ring Marketing® and a leading expert in creating case generation from online to the phone line. He is the author of Making Your Phone Ring with Internet Marketing for Funeral Homes. For more information, visit www.FuneralHomeProfits.com. that are trying to build a younger audience base to shore up future revenues. Contender Strengths: • Large user base of people age 18 to 49. • Fast and furious flow makes it easy to test messaging. • You can recycle posts without annoying users (when you do it correctly), reducing the creative burden of producing the right amount of content. Contender Weaknesses: • Twitter can be difficult to master. • Enormous post volumes and the platform set up make it difficult to capture user engagement. • Doesn’t target the traditional audience for deathcare decision-making. LinkedIn Weighing in with 310 million active monthly us- ers and more than 165 million United States users, There’s never been a better time to let your families know you care. Remembering A Life Self-care Box A thoughtful collection of items to help someone relax, reflect and remember following the death of a loved one. nfda.org/rememberingalife Visit www.nomispublications.com Read the Funeral Home & Cemetery News Electronic Version Search the Online Directories Download instantly at www.nomispublications.com Save on Shipping! Digital Directory Now Available