June 2020

Page A29 JUNE 2020 FUNERAL HOME & CEMETERY NEWS S ec t i on A The Ideal “Low-Key” Marketing Tool for You! This simple booklet lets family members create a written record of personal & financial info along with their funeral wishes. Perfect to pass out at any event. Leave copies out during visitations, too. The imprint reminds them who to call for pre-arrangement or at-need. High-Quality Pre-Planning Booklets to Promote Your Firm in the Community • Inexpensive • Imprinted • Valuable for Families Call to Order or Request FREE Samples of This Booklet or Any of The Other Titles on Our Website! 1-800-552-1076 • sales@guidelinepub.com G uideline P ublications Visit: www.guidelinepub.com Spanish Version Available! Current Pricing (includes FREE Imprinting): 125 copies - $1.79 each 500 copies - $1.59 each 250 copies - $1.69 each 1000 copies - $1.49 each See website for pricing on other quantities. Shipping charges will be added. 24 pages 8½” x 5½” Funeral Supply Store 1-800-392-2936 • www.funeralsupplystore.com Scissor Lift $5,395 FREE SHIPPING! Magnum Mortuary Cot $1,495 00 1,000 lb. Capacity FREE SHIPPING! Dressing Table $895 00 FREE SHIPPING! Elite Mortuary Cot $995 00 600 lb. Capacity Free Shipping! 50 Face Masks for only $45 00 50 Masks Now offering a Personalized Memorial Line custom greeting cards • funeral programs memorial invitations • t-shirts • magnets prayer cards • Canvas Prints • full color banners Members of the Funeral Industry Save 10% Every Day! Call today for your FREE Sample Kit Social Media Marketing Cage Match Continued from Page A28 Continued on Page A30 firms targeting older adults who might be interested in preplanning final arrangements. But marketing on Facebook also doesn’t ignore younger crowds. About 65 percent of Facebook users are under age 35. Younger people tend to use this so- cial platform differently than their older counterparts, but they do engage with businesses and brands on Facebook. Contender Strengths: • Reaches older demographics. • Familiar and easy to use for most people. • Cost effective and easy-to-target advertising opportunities. Contender Weakness: • Heavy competition for user attention may require that you pay to sponsor posts for more exposure. Instagram Weighing in with a billion monthly users and 112.5 million United States users in 2020, Instagram is the former featherweight champion of social. But it’s moved up in class over the past few years and com- petes easily with Twitter and Snapchat for audience attention. It’s currently the most popular social net- work with United States teens, with 72 percent saying they use Instagram. However, this is (compara- tively) a young person’s network. More than 65 per- cent of people age 18 to 29 use Instagram, and almost half of people age 30 to 49 do as well. But less than a quarter of people age 50 to 64 use Instagram, and that number drops to under 10 percent for those age • Ability to use popular Stories feature to communicate timely messages or humanize deathcare services. • Lets you reach younger audiences. Contender Weaknesses: • Involves a learning curve to determine the best way to capture attention with pictures, videos, and captions. • Not extremely popular with older demographics. Twitter Weighing in with 330 million active monthly us- ers—139 million who check in on a daily basis—Twitter is that clever fighter with moves that excite the audi- ence. Unlike many of the other platforms, Twitter actually skews male: Only about 35 percent of users list themselves as female. The Twitter user base is mostly people under 50, with 62 percent of users falling between age 18 and 49. While you won’t capture a lot of baby boomer attention on this platform, it is popular with affluent millennials. That makes it a potential choice for deathcare firms 65 and older. For funeral homes, Ins- tagram is definitely more of a tag-team contender that should be paired with Facebook if you want to cover a wide range of de- mographics. Contender Strengths: • High levels of brand en- gagement from users. S E N D U S Y O U R N E W S ! We Welcome Industry News! PO Box 5159, Youngstown, OH 44514 1-800-321-7479 info@nomispubl icat ions.com