June 2020

Page A28 JUNE 2020 FUNERAL HOME & CEMETERY NEWS S ec t i on A mymortuarycooler.com Are you state compliant? Funeral Directors Research,Inc. AMRA INSTRUMENT, LLC 623 N. Tower (P.O. Box 359) Centralia, WA 98531 “the shorter the supply line the better off you are” WEB DIRECT GIFT & PRICING TM ® www.amrainstruments.com www.preproomdirect.com GO ONLINE TOORDER FREE COPIES TOSHARE WITHTHE FAMILIES YOU SERVE. (Simply pay shipping.) F u n e r a l S e r v i c e F o u n d a t i o n . o r g In partnership with Responding to the loss of your loved one during the COVID-19 pandemic Sara Murphy, PhD, CT Foreward by Alan D. Wolfelt, PhD GRIEVING ALONE TOGETHER G rief Booklet Ad NOMIS.indd 3 5/14/2020 10:16:46 AM Invitations • yard signs • posters stampers • labels • Promotional Items Business Cards and Forms • Tickets Seating Charts • Accessories 8570 Foxwood Court Youngstown, Ohio 44514 800-321-7479 info@boardmanprinting.com www.boardmanprinting.com Social Media Marketing Cage Match: Which Are Your Top Contenders? Continued on Page A29 By Welton Hong Welton Hong Things you don’t have an infinite amount of: money, creative energy and time. As a deathcare provider, you’re intimate- ly familiar with the last one, and as a busi- ness owner or manager, you’re well versed in the first. But many people don’t realize that creative energy runs low. Everyone’s creative well is a different depth, and even the deepest wells run dry if you return to them constantly without engaging in rest and other activities that replenish them. What does all of this have to do with social media marketing? Plenty: those are three of the main things you (or the people you hire or pay) need to run a so- cial media marketing campaign. And since you don’t have unlimited re- sources in any of those categories, you have to make wise decisions on how you prioritize social campaigns. That in- cludes choosing a couple social media platforms, because you don’t have time to effectively use all of them. To help you make that decision, I’ve put together a social media cage match lineup specifically for deathcare market- ing below. Check out the contenders, review the stats, and choose a few for your funeral home marketing team. Facebook Weighing in at 2.45 billion active us- ers every month, Facebook is often con- sidered the de facto champion among social platforms. Almost 70 percent of American adults use this platform, and many turn to it on a daily basis. One reason this option is popular with funeral homes and other deathcare pro- viders is that older adults feel comfort- able on the platform. Nearly 50 percent of people age 65 and older say they use Facebook, and among people age 50 to 64, that number is as high as 68 per- cent. That’s good news for deathcare www. nomi spub l i cat i ons. com 1 -800-321 -7479 “I Love My Funeral Director” “I Love My Cemeterian” ONLY $ 11 95 Now i s the PERFECT t ime to order the PERFECT g i f ts !