December 2018

Page B8 DECEMBER 2018 FUNERAL HOME & CEMETERY NEWS S ec t i on B Aftercare.com Makes it Easier to Get Online Reviews from Families Mortuary Magic Introduces Frankie “Not Your Grandpa’s Embalming Machine” ry preset models, The-Green-Machine, Frank-the-Tank, and Frankie-Boy. Each machine is made to order and in- cludes a signed letter of authenticity from its creator. While other embalming machines have made many claims regarding functionality, Frankie is different. To start, each tank has a four gallon capacity and a sealing top to reduce chemical exposure. A removable filter comes standard to separate and prevent any chemical sediments from entering your fluid mixtures causing unexpected dis- tribution issues. The machine operates much like a heart: it has a pulse by design. The speed of the heart pump can be regulated, and vascular resistance pressure can be mea- for yourself.  Remember, monsters are not born, they are made. Frankie is created for you,” says Bernaudo. J. M. Bernaudo, CFSP has been a licensed funeral di- rector and embalmer since 2008. He holds an Associ- ates Degree in Applied Mortuary Science and has ex- tensive field expertise. He developed the FuneralNav App, The Funeral Price Tool, and has created several products to aid current embalmers. To learn more about this monster of a ma- chine, current offers and promotions, visit https://frankembalm.mortuarymagic.com/  or call 631-328-5231. BAY SHORE,NY— A revo- lutionary embalming ma- chine has been released by Mortuary Magic. According to the  creator,  J. M. Bernaudo, CFSP, “When I realized what I was called to create, I couldn’t think of what to call it. Then I remembered that usually what I create tends to look like something out of a Frankenstein movie. Fi- nally, something clicked—I decided that I would name it after my son.” Frankie has been released with twenty-one different model combinations or three factory presets. You can build your own online, or choose from three facto- sured. With two tanks, you can take your pre-injection to perfection. Frankie is made to with- stand common and un- common chemical so- lutions without issue. Adjustment to fluid flow controls affect displace- ment, volume, and pres- sure. Last but certainly not least, all machines come with a red pump boot, un- less you unlock the option to Go-Green. “As an embalmer, con- sider the aforementioned differences. As an em- balmer myself, I have. I see evolution, advantages and improvements. Or- der one today and judge CLINTON,NC— After- care.com has announced a dedicated effort to en- courage families to leave online reviews for a funer- al home after the service is over. Going forward, on- line reviews will become critical to a funeral home’s success in getting the op- portunity to serve new families. At-need families that have not already cho- sen a provider will be on- line and will undoubtedly read reviews. If the funeral home doesn’t have many reviews, or the few they have are negative, they’re less likely to get the call. “There is a problem today because consumers want to read reviews but not every- one will write one without being asked,” said Ellery Bowker, CEO and found- er of Aftercare.com . “We also know that if you want to get families to leave you a review online, you must make it simple and easy,” Bowker concluded. Aftercare.com custom- ers can now have a card included with each sur- vey mailed to their fami- lies that gently asks them to leave a review online. Understanding the need to keep it simple, the fam- ily just goes to a website and puts in a code and they can leave a review on Google, Yelp or Facebook for that funeral home. “By including a simple request with the survey, we let families know how their review will help others learn more about your fu- neral home. Families gen- erally want to help so they do it,” said Bowker. Like any other company, a funeral home is a busi- ness and consumers want to hear what others think before they make a deci- sion. There is a saying that says, “What I say about me is good, but what you say about me is golden.” Aftercare.com ’s slogan is “we do the follow up for you”, and automatical- ly asking families to leave a review online demon- strates their commitment to helping funeral homes build their businesses. Aftercare.com allow fu- neral homes and cemeter- ies to automatically stay in touch with families after the service is over which builds loyalty and creates opportunities for more preneed sales. Visit www.aftercare.com for more information. Terrybear Launches New Filigree ™ Cloisonné Urns ST.PAUL, MN— Terrybear® Urns & Memorials is ex- cited to announce the launch of its new, patent pend- ing, Filigree™ Cloisonné collection. The Filigree™ Cloisonné urns are uniquely handcrafted with designer wiring to create beautiful texture and di- mension which is very different from traditional smooth, polished cloisonné. Terrybear’s first two designs, the Flo- ral Pink and the Lily Dragonfly, were on display at the National Funeral Directors’ Association in Salt Lake City. The Floral Pink features a floral pattern in shades of pink and violet over a black background. The Lily Dragonfly is de- signed to mimic the peace of a calm pond with lily pads, flow- ers, and fluttering dragonflies over a cerulean background. Each ensemble is completed with a matching keepsake. Terrybear Urns & Memorials has provided high qual- ity cremation urns and customer service for over 30 years. To find a distributor in the area call 1-888-588- 8767 or visit www.terrybear.com for more information. American Mortuary Installs New Cooler at Larkin Sunset Lawn KINGSPORT,TN— Amer- ican Mortuary Coolers and Equipment, a divi- sion of Funeral Source One Supply Company, recently installed a new mortuary walk-in cool- er at the new Cremation Center on the grounds of Larkin Sunset Lawn. The unit was a fully custom- ized walk-in cooler with a rolling rack system, able to store up to twelve bodies. “When we determined it was time to expand our cremation center, we quickly realized one of our biggest challenges would be finding a walk-in cool- er that would fit in our custom space,” said Steve Kehl, chief financial offi- cer of Larkin Mortuary. “We looked both inside and outside the funeral in- dustry and quickly became frustrated with the lack of a viable solution to our sit- uation.” Fortunately, Kehl met T.R. Ward at the ICCFA conven- tion in April 2018. Short- ly thereafter, the two par- ties met again and American Mortuary Coolers was able to provide a cost effective, custom cooler solution for Larkin’s expansion project for the cremation center. “American Mortuary Coolers was able tomeet our project schedule with the manufacturing timeline for the customized cooler,” add- ed Kehl. “I was impressed with American Mortuary Cooler’s ability to adapt to the project parameters and variances. In the end, we re- lied on them for not only the customized cooler, but also a customized mortuary lift and storage rack system.” Larkin Mortuary is a sixth generation family-owned and operated funeral home in Salt Lake City, UT that boasts four rooftops in- cluding two combo loca- tions. The firm also oper- ates The Rose Shop florists, Le Jardin Wedding Event Center, Rocky Mountain Monument Company and Rocky Mountain Vault Company. “Working with Steve Kehl and the rest of the staff at Larkin was an awesome ex- perience,” commented T.R. Ward, owner of Ameri- can Mortuary Coolers and Equipment. “The commu- nication between the two parties has been perfect. As a result, the project was com- pleted without a hitch.” American Mortuary Cool- ers and Equipment began in 2013 as a division of Funer- al Source One Supply Com- pany, founded by T.R. Ward while attending mortuary school at John Tyler Com- munity College in Chester, VA. Every product in the AmericanMortuary Coolers line is 100 percent American made. The company keeps most of the popular prod- ucts in stock for same day shipping. Since 2009, FS1 has served more than 4,500 funeral homes worldwide. For more information on AmericanMortuary Coolers and Equipment, visit www. americanmortuarycoolers. com or call 888-792-9315. ® Funeral Directors Research,Inc. AMRA INSTRUMENT, LLC 623 N. Tower (P.O. Box 359) Centralia, WA 98531 “the shorter the supply line the better off you are” WEB DIRECT GIFT & PRICING www.amrainstruments.com www.preproomdirect.com