September 2018

Page A34 SEPTEMBER 2018 FUNERAL HOME & CEMETERY NEWS S ec t i on A Time may be only a moment so keep a memory Necklace Urn Pendants for an Everlasting Keepsake. Urns hold a portion of the cremains. Sterling Silver and Gold pieces in stock. orders or catalog : www.cremationkeepsakes.com cremationkeepsakes@comcast.net 877-303-3144 CREMATION KEEPSAKES ® Free Marketing Support for Today’s Funeral Professionals The Funeral and Memorial Information Council (FAMIC) created Have the Talk of a Lifetime ® – a national campaign that encourages people to find out what matters most to their loved ones, so they can celebrate life when the time comes. We’ve prepared free marketing materials for use in your community, including: print and digital ads, PR materials, social media, and more. FAMIC members can download materials at: FAMIC.org Have questions? Email us at: HavetheTalkofaLifetime@gmail.com News Association ContinueD pet crematory, and the importance of using competencies throughout our business. Ending the first day, local Florida innova- tors Rick Baldwin and John McQueen co- presented a panel on how to successfully sell cremation across multiple brand segments in a high cremation market. The practical takeaways and sound business advice were well-received by attendees, many of whom are moving to follow a similar strategy. The second day kicked off with a focus on CANA’s 100 th Cremation Innovation Convention: A Peek into the Next 100 Years Continued from Page A33 Continued on Page A35 correctly using statistics to make business decisions, presented by Bob Boetticher, Jr. John Bolton and Lori Salberg closed the conference by focusing on two key strate- gies for future success—having a cremation strategy and a customer experience strategy for top-notch service. Together, these three pieces of the overall business strategy will ensure continued relevance and success. CANA’s convention included a diverse