February 2019

Page A24 FEBRUARY 2019 FUNERAL HOME & CEMETERY NEWS S ec t i on A IN THE DEATH CARE INDUSTRY Dedicated and focused, Bill’s knowledge and experience of the death care industry provides you with value added services in connection with audited financial statements, trust fund compliance audits, multi-state taxation and much more. Bill Newman, CPA Partner withum.com We test ours in the labsoyoudon’t have to test it in the real world. 1-800-992-1925 | CustomAirTrays.com © Custom Air Trays YOURWORST-CASE SCENARIO... WOULDHAVENEVERHAPPENEDWITHOUR PERFORMANCE TESTEDCOMBINATION TRAY. Continued from Page A21 Johnson Consulting releases 2018 Insights and Trends • The NPS score was calculated fromoverall likelihood to recommend survey ratings (above). • The resulting NPS score of JCG clients is healthy and stable at +85%, consistent with the previous year, and up 3 percentage points over 2015. Cost of Services and Products • Prior experience with a firm continues to lead funeral home selection with nearly 50% of all respondents identifying this as an important fac- tor in their decision. • Convenient location, pre- arrangement, and reputa- tion were also consistent- ly reported as significant factors in the selection. • Other reasons for select- ing a particular funeral home, including price, advertising or organiza- tional affiliations were reported by fewer than 10% of respondents. 2 • In 2017, little difference was noted with respect to cost expectations: about three- fourths of all families continued to report that costs were what they expected. Reasons FH Was Chosen Sales Analysis Total Dispositions • Cremations accounted for nearly 55% of dispositions reported by JCG firms in 2017, burials for approximately 42%, and shipping cases the remaining 3%. Continued on Page A27 • The overall trend of families choosing cremation over buri- al continued to creep slightly higher from 2016 to 2017. However, while the significant difference noted from 2015 to 2016 is still very evident, the shift from families choosing burials to choosing cremations appears to be leveling off. Send Us Your News! PO Box 5159, Youngstown, OH 44514 FUNERAL HOME & CEMETERY NEWS Fax 1-800-321-9040 info@nomispublications.com