January 2021

Page A2 JANUARY 2021 FUNERAL HOME & CEMETERY NEWS Se c t i on A Published Monthly by: Nomis Publications, Inc. PO Box 5159, Youngstown, OH 44514 1-800-321-7479 FAX 1-800-321-9040 www.nomispublications.com info@nomispublications.com Subscription: United States $25.00 - Canada/Mexico $50.00 Circulation 21,000 per issue. Overseas rates available. Deadline for Press Releases: 5th of the Previous month. Advertising: Display Ad rates sent upon request. Classified and Shipping Directory rates published in each issue. All advertising must be received by the 5th of the previous month. Due to the vast amount of sources, the publisher is not responsible for the content of any news articles or advertisements. Nor is the publisher responsible for any loss of revenue by failure to insert an advertisement. The contents of any advertisement submitted for publication are only the publisher’s responsibility if the error is made by the publisher’s typesetting department, and then only to the extent of the typesetting charges. Advertisers are responsible for adhering to individual state regulations regarding advertising. The contents of any news article submitted for publication is subject to editing and is published at the sole discretion of the publisher. The publisher reserves the right to refuse any news article or advertisement. The contents of this publication may not be reproduced, in whole or part, without the exclusive consent of Nomis Publications, Inc. Editor: Margaret (Peggy) Rouzzo Owner: Lucy A. McGuire © 2021 by Nomis Publications, Inc. ISSN 1944-1126 Funeral Home & Cemetery News Online at www.nomispublications.com MONTHLY FEATURES Classified Ads............................................................................................... . B17 Shipping Directory........................................................................................ . B13 Calendar of Events......................................................................................... . B2 Association News......................................................................................... .A30 Deaths.......................................................................................................... .A38 Educational News........................................................................................ .A34 Suppliers News.............................................................................................. . B1 COLUMNS: Aftercare by Linda Findlay............................................................................. .A8 Embalming 101 by Wally Hooker................................................................. .A16 Facebook Made Easy by Jason Troyer PhD................................................ .A10 The Foundations of Success for Funeral Directors by Mark Bowser........... .A18 HearseHub by Mike Jamar............................................................................. .B6 Memoires des choix des Jacque by Kate Frediani-Gorman........................ .A32 Museum Corner........................................................................................... .A34 Observations by Steven Palmer................................................................... .A12 Powerhouse Marketing With Welton by Welton Hong.................................... .A6 Random Musings by Nancy Weil................................................................... .A4 Rest In Peace Mr President by Todd Van Beck............................................ .A22 Working With Widowers by Fred Colby and Herb Knoll .............................. .A20 NOTICE The FUNERAL HOME AND CEMETERY NEWS is now sent in two parts. Section A, which includes pages A1-A40 and Section B, which contains the Classified Advertising and consists of pages B1-B24. If you do not receive both sections please call 1-800-321-7479 or email info@nomispublications.com. FUNERAL HOME & CEMETERY NEWS Online Directories US & International Funeral Homes • Supply Companies Cemeteries • Pet Memorialization Companies Trade Associations • Plus Much More... www.nomispublications.com Like Us On Submit your photograph or line drawing and include: • your firm’s name, address, phone number(s) • name of contact person • a short description of your facility Send to FRONT COVER c/o Nomis Publications, Inc PO Box 5159 • Youngstown, Ohio 44514 For more information, call Kim 800-321-7479 kim@nomispublications.com www.nomispublications.com FEATURING HERE Continued from Front Page Knollcrest Steuerle is not from a long line of funeral direc- tors. In fact, he is the first in his fam- ily to go into the profession. However, he is no stranger to compassion and giv- ing. As the son of a minister who spent his childhood moving across Canada and the United States caring for families and communities, Bob has a deep under- standing of how to care for people and an unfailing desire to establish himself as part of a community. Affectionately known as Bob Van, since his decidedly Dutch last name of Van Staalduinen is difficult to pronounce, he attended Calvin College in Grand Rap- ids, MI, where he met his wife Elaine. Bob is a graduate of the Worsham College of Mortuary Science. The couple married, and their first home was an apartment above a funeral home in the Chicago Lawn area. This environment further ce- mented their dreams of providing care to a local community. In 1988, he and Elaine purchased an old farmhouse on a beautiful piece of property in Lombard, IL filled with many trees. The couple envisioned building a place of comfort people could turn to during the most difficult times of their lives. One year later, in 1989, Knollcrest Funeral Home became a re- ality. They chose the name “Knollcrest” Steuerle Funeral Home was founded in 1952 by Lou Steuerle on Ardmore Avenue in Villa Park as a one chapel establishment. He expanded the funer- al home by adding an- other chapel and a family lounge. In 1969, Steuer- le Funeral Home was purchased by Archie R. Price, who operated it un- til his retirement 27 years later. Hank Ebeling ac- quired the home in 1996 after several years of man- aging it. Like the owners before him, Hank main- tained a high level of ser- vice and compassion that helped the Steuerle Funer- al Home stand out as one of the top funeral homes in the communities sur- rounding Villa Park. Unlike most family- owned funeral home own- ers, Bob Van Staalduinen because the property is located adjacent to Lombard’s Knolls Park and Congress Knolls neighborhoods. They designed Knollcrest, a first-gen- eration funeral home, to have a com- fortable, accessible atmosphere. All the public spaces are on one level for ease of access. The furniture arrangement pro- motes conversations, more like a living Continued on Page A26 K nollcrest F uneral H ome S teuerle F uneral H ome K nollcrest F uneral H ome K nollcrest F uneral H ome S teuerle F uneral H ome